Marketing

Big Blue Blog

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer euismod varius enim, at pulvinar magna facilisis at. Pellentesque nec sagittis metus. Quisque est est, blandit nec odio ut, vulputate accumsan velit. Morbi porta ante id interdum vulputate. Integer id felis faucibus dui ornare varius. Quisque dictum,

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer euismod varius enim, at pulvinar magna facilisis at. Pellentesque nec sagittis metus. Quisque est est, blandit nec odio ut, vulputate accumsan velit. Morbi porta ante id interdum vulputate. Integer id felis faucibus dui ornare varius. Quisque dictum,

2
Nov

Simple Copywriting Techniques to Boost Your Marketing

(Contributed to by Dylan Foster) Writing is often an underestimated aspect in the business world. If I asked you what immediately comes to mind when you hear the word marketing, you’d likely respond with various ad forms such as commercials or billboards. Many fail to realize that writing is the foundation of successful marketing and that persuasive copywriting plays a

Read more

7
May

Leveraging Customer Reviews in Your Marketing Plan

(Contributed to by Rebecca Rando) Did you know that 92% of consumers consult reviews from other customers before making a purchase? Reviews play a pivotal role in whether potential customers decide to visit a new hair salon or finally buy that shirt that has been sitting in their virtual cart for weeks. Here are some suggestions for how you can

Read more

9
Apr

Get Your Audience to Buy, Not Say GoodBye

(Contributed to by Rebecca Rando) The average person is exposed to thousands of advertisements every single day, but with the rise of social media, consumers have exponentially more choices when it comes to what brands they want to see through organic marketing. While social media platforms for businesses are heavily used to promote a product or service, content that elicits

Read more

29
Jan

Super Bowl Ad Tactics in Your Marketing

(Contributed to by Rebecca Rando) According to Fox Sports, Super Bowl LIV, which took place last year in Miami, was seen by roughly 148.5 million people. While many of these viewers are genuinely interested in the outcome of the game itself, everyone is undoubtedly eager to see the highly anticipated Super Bowl ads. With the incredibly high viewership of the

Read more

19
Nov

4 Ways To Leverage Instagram Reels for Real Estate Marketing

(Contributed to by Briner Sealey) After the international popularity of  Tik Tok hit social media, other more established platforms are now jumping on the short looping video craze. In August, Instagram launched its own variation, called Instagram Reels. This new feature allows companies and creators to add captivating, fun and interactive elements to engage potential buyers and clients. Additionally, Reels

Read more

23
Oct

AI’s Plan to Take Over the World

As robots have started to take over flipping burgers and kiosks have started taking my order, I began to wonder when some sort of artificial intelligence will be after my job. As it turns out, content and digital marketers are already in AI’s crosshairs. Think about it, Facebook and Google now have AI systems in place to allow anyone to

Read more

15
Oct

When Did Apple Become a Technology Company?

You’re probably reading this headline and saying to yourself, “What are you talking about? Of course Apple is a technology company.” Sure, by the standard definition you are correct. However, ever since the days of Steve Jobs’ return to Apple when he unveiled the first iPod to the world, Apple established itself as the master of making the complex simple.

Read more

9
Oct

The Future of Sustainable Marketing

(Contributed to by Briner Sealey) In Colorado, the price of a plastic bag is ten cents. This gives the shopper two options. Either they can spend a few extra dimes during their trip to the store, or they can bring their own reusable bags. Throughout the last decade, brands have faced a similar choice to store goers. Both are forced

Read more

2
Oct

Red vs Blue Ocean Strategy

(Contributed to by Gillian Koonce) Every market place was once new. Someone created an innovative industry with little competition and developed products that satisfied a consumer need. But in such a noisy world filled with concentrated markets, how does your business stand out from the crowd? In 2005, W. Chan Kim and Renèe Mauborgne introduced a new strategic mindset that

Read more

18
Sep

Gen Z in the Workforce

I was recently talking to a friend who works at another agency in Chicago and we were having a conversation about our experience with Gen Z’ers who are now entering the workforce. You know, those individuals in their early 20s who grew up with Instagram and iPhones and are considered to be the first 100% digitally native generation. Beyond realizing

Read more