Marketing

Big Blue Blog

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer euismod varius enim, at pulvinar magna facilisis at. Pellentesque nec sagittis metus. Quisque est est, blandit nec odio ut, vulputate accumsan velit. Morbi porta ante id interdum vulputate. Integer id felis faucibus dui ornare varius. Quisque dictum,

4
May

So, What Exactly Is Morality Marketing?

Ready for the most 2019 thing you’ve ever heard? Two words: Morality Marketing. Yep, you read that right. But pump the breaks on your snark, because when you’re in the business of marketing, you’ve got to be open to trying new things, especially when consumers expect more than ever from the brands they choose. What is morality marketing, exactly? Simply

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17
Jan

Building Relationships with Clients – a PRBI Podcast Episode (Part II)

First comes love, then comes… a contract? Check out Tyler’s insights on cultivating great relationships with your public relations clients. You can check out part one here.   Joyce– So, how do you start off the relationship? You know, the courtship is over, marriage, the papers are signed, you’re ready to start working together. So, what are some of the

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10
Jan

Building Relationships with Clients – a PRBI Podcast Episode (Part I)

Here at Decibel Blue, we have brilliant marketing minds turning the gears that make our business tick. One of our partners, Tyler Rathjen, was recently interviewed on the PRBI podcast to discuss creating and fostering successful relationships between agencies and their clients. Click here to listen and follow along with what Tyler has to say.   Joyce Scott– Hi everyone,

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3
Jan

Digital Marketing Trends in 2019

News spreads at the speed of light, and the same can be said for trends in the digital marketing world. As a digital marketing agency, we spent 2018 analyzing, measuring, creating and testing everything from social media advertising to automation and now we’re ready to dive into 2019 to do the same. Here’s what we think will be major in

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13
Nov

Picking a CSR Partner: Who, What, When, Where and Why

Ok, it’s more like what, why and how. A tangentially-related example In the ’90s, white eggs were all you could find at the grocery store. In the early 2000s, more options made their way onto shelves as the general public wanted free-range, local and organic options. Fast forward to 2018 and white eggs (while still available) have lost incredible market

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4
Oct

How to Find the Perfect Influencer for Your Business

With traditional ads losing public interest, and social media dominating the digital marketing landscape, 2018 has become the year of influencer marketing (we’ll probably say the same thing about 2019 too). While more and more people aspire to be paid social media influencers, not every account with a robust following will benefit your brand. Using this popular marketing channel requires

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22
Aug

Building Relationships in a Digital World

In today’s digital world, social media and email has seemingly replaced traditional communication practices. As an advertising agency in Colorado, we’ll happily concede that technology plays a critical role in business, but we also maintain that it’s vital to sometimes go around technology to make personal, one-on-one connections. What’s the big deal? Why is this important? Anyone who’s worked 10

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22
Jun

A Note to All Millennials

Quick, what is this image? For the purpose of the next 321 words, let’s just call it a metaphor. You may have read (on your watch?) that millennials have officially become the majority of the workforce. Now it’s us geezers (35+) whose music, appearance and work style will get scrutinized. We’ve had almost 200 millennials come through Decibel Blue’s doors

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27
Apr

Digital vs. Traditional – There’s Room for Both

When working in a business, either big or small, many companies struggle when deciding what their marketing approach should be. Even large corporations with significant marketing budgets don’t want to want to spend a fortune on marketing their business. It always comes down to ROI. Will traditional or digital marketing give us the most bang for our buck? As a

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16
Mar

Paid vs. Earned Media: What’s the Difference?

When promoting a product, service or brand, both paid and earned media tactics are needed to get the word out. But here’s the thing. Do people really understand the difference between these two strategies? From our experience as a public relations agency in Phoenix, the answer is: usually not. Earned media Earned media, as the name suggests, is exposure earned

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