Marketing

Big Blue Blog

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29
Jul

Taylor Swift’s “Folklore” Surprise Album Likely Planned Months in Advance

And why we’ll see more surprise product launches in all industries I can’t say that I’m a die-hard Taylor Swift fan, but like the rest of the world, I couldn’t help but notice how millions erupted over the launch of her new album Folklore last weekend. It is a poetic collection of contemplative and somber songs that are sure to

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23
Jul

Creating Personal Connections in a Digital World

Over the last 20 years, advances in technology have affected nearly every aspect of our lives. Think about it. Two decades ago, VHS tapes were still popular. Now survey a group of millennials or Gen Z and most will look at you with puzzled faces. Our cell phones were limited to SMS and phone calls (or if you were lucky,

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17
Jul

Does Your Small Business Have a Digital Marketing Strategy?

Small businesses don’t need the most sophisticated or expensive marketing tools to be more visible than their competitors Locally-owned restaurants, retailers, and other mom-and-pop stores are often skeptical about digital marketing. There can be hesitation about investing significant time and money without fully understanding what is happening “under the hood” of their website or social channels. But in today’s world,

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11
Jun

Top 5 Content Resources for Marketing Professionals

Recommendations from Phoenix’s top PR & digital marketing agency for effective content development to drive brand recognition and online conversion Every marketing professional knows effective brand content is not an easy task. Creative writing, reviewing multiple drafts, requesting approvals, incorporating edits, publishing, and – the most important of all – creating conversions, or expanding the company’s brand is a big

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14
Jun

SEO 101

S.E.O. If your line of work remotely involves marketing of any kind, you have heard this three-letter acronym more times than you can count. But what does it actually mean? How does it affect businesses? Why is everyone always talking about it? After recently attending a Google Grow event here in Phoenix, we learned that four out of five consumers

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4
May

So, What Exactly Is Morality Marketing?

Ready for the most 2019 thing you’ve ever heard? Two words: Morality Marketing. Yep, you read that right. But pump the breaks on your snark, because when you’re in the business of marketing, you’ve got to be open to trying new things, especially when consumers expect more than ever from the brands they choose. What is morality marketing, exactly? Simply

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17
Jan

Building Relationships with Clients – a PRBI Podcast Episode (Part II)

First comes love, then comes… a contract? Check out Tyler’s insights on cultivating great relationships with your public relations clients. You can check out part one here.   Joyce– So, how do you start off the relationship? You know, the courtship is over, marriage, the papers are signed, you’re ready to start working together. So, what are some of the

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10
Jan

Building Relationships with Clients – a PRBI Podcast Episode (Part I)

Here at Decibel Blue, we have brilliant marketing minds turning the gears that make our business tick. One of our partners, Tyler Rathjen, was recently interviewed on the PRBI podcast to discuss creating and fostering successful relationships between agencies and their clients. Click here to listen and follow along with what Tyler has to say.   Joyce Scott– Hi everyone,

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3
Jan

Digital Marketing Trends in 2019

News spreads at the speed of light, and the same can be said for trends in the digital marketing world. As a digital marketing agency, we spent 2018 analyzing, measuring, creating and testing everything from social media advertising to automation and now we’re ready to dive into 2019 to do the same. Here’s what we think will be major in

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13
Nov

Picking a CSR Partner: Who, What, When, Where and Why

Ok, it’s more like what, why and how. A tangentially-related example In the ’90s, white eggs were all you could find at the grocery store. In the early 2000s, more options made their way onto shelves as the general public wanted free-range, local and organic options. Fast forward to 2018 and white eggs (while still available) have lost incredible market

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