Marketing

Big Blue Blog

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23
Oct

AI’s Plan to Take Over the World

As robots have started to take over flipping burgers and kiosks have started taking my order, I began to wonder when some sort of artificial intelligence will be after my job. As it turns out, content and digital marketers are already in AI’s crosshairs. Think about it, Facebook and Google now have AI systems in place to allow anyone to

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15
Oct

When Did Apple Become a Technology Company?

You’re probably reading this headline and saying to yourself, “What are you talking about? Of course Apple is a technology company.” Sure, by the standard definition you are correct. However, ever since the days of Steve Jobs’ return to Apple when he unveiled the first iPod to the world, Apple established itself as the master of making the complex simple.

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9
Oct

The Future of Sustainable Marketing

In Colorado, the price of a plastic bag is ten cents. This gives the shopper two options. Either they can spend a few extra dimes during their trip to the store, or they can bring their own, reusable bags. Throughout the last decade, brands have faced a similar choice to store goers. Both are forced to answer the question: how

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2
Oct

Red Vs Blue Ocean Strategy

Every market place was once new. Someone created an innovative industry with little competition and developed products that satisfied a consumer need. But in such a noisy world filled with concentrated markets, how does your business stand out from the crowd? In 2005, W. Chan Kim and Renèe Mauborgne introduced a new strategic mindset that broke the ordinary way of

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18
Sep

Gen Z in the Workforce

I was recently talking to a friend who works at another agency in Chicago and we were having a conversation about our experience with Gen Z’ers who are now entering the workforce. You know, those individuals in their early 20s who grew up with Instagram and iPhones and are considered to be the first 100% digitally native generation. Beyond realizing

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11
Sep

The Do’s and Don’ts of SMS Marketing

SMS marketing can be an extraordinarily powerful tool in the right hands. 90% of people open a text within 3 minutes and have an open rate of 98%, compared to emails at 20%. It gives brands the ability to reach their customers on a personal level at nearly every stage in the customer journey. Unfortunately, it can be like walking

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3
Sep

Consumer Behavior is Rapidly Changing

And what businesses need to consider in order to keep up Think about all of the unfamiliar, unusual habits we’ve had to adopt since quarantine began: wearing a mask, standing 6 feet apart, the inability to see our grandparents, Zoom meetings, and much more. Since the pandemic hit, we have had to adjust our behavior in order to fit the

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29
Jul

Taylor Swift’s “Folklore” Surprise Album Likely Planned Months in Advance

And why we’ll see more surprise product launches in all industries I can’t say that I’m a die-hard Taylor Swift fan, but like the rest of the world, I couldn’t help but notice how millions erupted over the launch of her new album Folklore last weekend. It is a poetic collection of contemplative and somber songs that are sure to

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23
Jul

Creating Personal Connections in a Digital World

Over the last 20 years, advances in technology have affected nearly every aspect of our lives. Think about it. Two decades ago, VHS tapes were still popular. Now survey a group of millennials or Gen Z and most will look at you with puzzled faces. Our cell phones were limited to SMS and phone calls (or if you were lucky,

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17
Jul

Does Your Small Business Have a Digital Marketing Strategy?

Small businesses don’t need the most sophisticated or expensive marketing tools to be more visible than their competitors Locally-owned restaurants, retailers, and other mom-and-pop stores are often skeptical about digital marketing. There can be hesitation about investing significant time and money without fully understanding what is happening “under the hood” of their website or social channels. But in today’s world,

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