Tag: marketing tactics

Big Blue Blog

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2
Nov

Simple Copywriting Techniques to Boost Your Marketing

(Contributed to by Dylan Foster) Writing is often an underestimated aspect in the business world. If I asked you what immediately comes to mind when you hear the word marketing, you’d likely respond with various ad forms such as commercials or billboards. Many fail to realize that writing is the foundation of successful marketing and that persuasive copywriting plays a

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29
Jan

Super Bowl Ad Tactics in Your Marketing

(Contributed to by Rebecca Rando) According to Fox Sports, Super Bowl LIV, which took place last year in Miami, was seen by roughly 148.5 million people. While many of these viewers are genuinely interested in the outcome of the game itself, everyone is undoubtedly eager to see the highly anticipated Super Bowl ads. With the incredibly high viewership of the

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29
Jul

Taylor Swift’s “Folklore” Surprise Album Likely Planned Months in Advance

And why we’ll see more surprise product launches in all industries I can’t say that I’m a die-hard Taylor Swift fan, but like the rest of the world, I couldn’t help but notice how millions erupted over the launch of her new album Folklore last weekend. It is a poetic collection of contemplative and somber songs that are sure to

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17
Jul

Does Your Small Business Have a Digital Marketing Strategy?

Small businesses don’t need the most sophisticated or expensive marketing tools to be more visible than their competitors Locally-owned restaurants, retailers, and other mom-and-pop stores are often skeptical about digital marketing. There can be hesitation about investing significant time and money without fully understanding what is happening “under the hood” of their website or social channels. But in today’s world,

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