Decibel Blue is a 14-year-old Public Engagement agency that helps real estate, retail, restaurant and wellness clients adapt their marketing strategies to a digital world. We offer public relations, social media, advertising, web, influencer and content marketing services that mold strategy and imagination into dynamic ideas focused on growth and a high return on investment. The firm has offices in Phoenix and Denver.

Partners

“Imagination is more important than knowledge. For knowledge is limited, whereas imagination embraces the entire world, stimulating progress, giving birth to evolution.”

-Albert Einstein

we foster imagination

It’s easy to say you’re creative, but hard to explain how. Well, this guy with crazy hair helped us out with that. He said that creativity precedes knowledge, the catalyst for creativity is imagination and what fosters imagination is a fundamental need to embrace new ideas rather than timidly clinging to the familiar. This is more than semantics — it’s our operating philosophy. Every molecule of our agency is focused on imagination and creating the ideas that help our clients succeed. A small example? Calling a brainstorm a “brainstorm” and locking an account team in front of a whiteboard in a “war room” just doesn’t sound very imaginative. In fact, it’s a trite agency convention. Our brainstorms are called “rastas” and everyone from the trainees to the partners participate, regardless of whether or not they’re “on the account.”

organizational balance

Some companies are great at dreaming. Others doing. And still others focus solely on the numbers, as if a spreadsheet creates the results. It doesn’t matter whether an idea is poor or powerful, if the strategy, organization and expertise aren’t in place to execute it in a timely and fiscally-responsible manner. Most importantly, if the deliverable doesn’t produce bottom-line results, why is the client even paying us? Big articles, awards and billboards are exciting, but our payroll only gets covered if we put “butts” in our clients’ proverbial seats.

organizational balance

Some companies are great at dreaming. Others doing. And still others focus solely on the numbers, as if a spreadsheet creates the results. It doesn’t matter whether an idea is poor or powerful, if the strategy, organization and expertise aren’t in place to execute it in a timely and fiscally-responsible manner. Most importantly, if the deliverable doesn’t produce bottom-line results, why is the client even paying us? Big articles, awards and billboards are exciting, but our payroll only gets covered if we put “butts” in our clients’ proverbial seats.

passion

Dunkin’ Donuts told us a big reason they selected us 10 years ago was that we demonstrated we genuinely wanted to do the work, not just “land the account.” Passion means after you’ve completed your to-do list for a client you start thinking of new things to add to it. Passion isn’t just paying attention to details, it’s thinking of details. You can ask us more about the honey bear because meeting expectations simply isn’t enough. Only when our clients win, do we win. For this reason, our team goes offsite every month to “look-ahead,” identify challenges and find solutions to our clients’ needs, 3, 6, 12 months in advance. The first step to becoming a loyal partner for years is thinking that way and then back it up.

Take trumpet man over there. We don’t know who this guy is, but he’s clearly passionate about his music. That’s how we feel about our clients.

who is ella?

Ella is kind of like our Yoda, without the lightsaber. When our little green friend pops out her head, it gets everyone’s attention. Following in the footsteps of previous mascots, Squiggles the tetra fish and Puffy the puffer fish, our little Ella — short for Ella Fitzgerald — makes us smile even during the most stressful of times. Now, if she could just learn AP Style.

who is ella?

Ella is kind of like our Yoda, without the lightsaber. When our little green friend pops out her head, it gets everyone’s attention. Following in the footsteps of previous mascots, Squiggles the tetra fish and Puffy the puffer fish, our little Ella — short for Ella Fitzgerald — makes us smile even during the most stressful of times. Now, if she could just learn AP Style.

GLOBAL REACH

Decibel Blue is a member of PR Boutiques International, which includes 37 agencies located in 15 countries. When needed, we can call upon our partners almost anywhere around the globe to tell your story.

For more information, visit PRBoutiques.com