About Decibel Blue
Decibel Blue partners with consumer lifestyle brands, multi-unit franchises, and leading real estate organizations to tell their stories strategically and creatively. Using a blend of the latest digital, marketing, and public relations tactics, our team is focused on developing campaigns that achieve measurable bottom-line results for your business.
With a presence in Phoenix and Denver, our 17-year-old agency has worked with start-ups, mature businesses, and nationally recognized brands, including Tide Cleaners, Dunkin’ Donuts, Elements Massage, Amazing Lash Studio, My Sister’s Closet, Denver Metro Association of Realtors and Kentwood Realty. Are you ready for us to Tell Your Story™?
“Imagination is more important than knowledge. For knowledge is limited, whereas imagination embraces the entire world, stimulating progress, giving birth to evolution.”
DECIBEL BLUE’S DNA
what’s in a name?
You may be wondering what our name means. Our fundamental goal is to help our clients stand out in a very noisy world. That made us think of “Decibel.” Then the Blue whale came to mind. Not only is it the largest animal in the world, it is also the loudest. Its voice can reach 180 decibels, which is louder than a jet engine! In color theory (design geek stuff) blue is associated with creativity, depth and stability. In different cultures, blue symbolizes trust, loyalty, wisdom, confidence, intelligence, faith and truth. That all sounded pretty good to us, so “Decibel Blue” we became. Now our logo makes more sense too, huh?
It’s easy to say you’re creative, but hard to explain how. Well, this guy with crazy hair helped us out with that. He said that creativity precedes knowledge, the catalyst for creativity is imagination and what fosters imagination is a fundamental need to embrace new ideas rather than timidly clinging to the familiar. This is more than semantics — it’s our operating philosophy. Every molecule of our agency is focused on imagination and creating the ideas that help our clients succeed. A small example? Calling a brainstorm a “brainstorm” and locking an account team in front of a whiteboard in a “war room” just doesn’t sound very imaginative. In fact, it’s a trite agency convention. Our brainstorms are called “rastas” and everyone from the trainees to the partners participate, regardless of whether or not they’re “on the account.”
what is public engagement™?
The lines between digital, social media, public relations, marketing and advertising have blurred. Public Engagement means looking at those old labels through new lenses, maximizing your budget and engaging with your customers. In the immortal words of Steve Jobs, Decibel Blue challenges our real estate and lifestyle clients to “think different.” What you think about old school marketing and public relations is nice, but all that matters is how today’s consumers like to consume information about brands and services. What used to be “earned” now must be paid for and tactics that were once expensive, are now free. Public Engagement is the understanding of how brand loyalty is built and purchase decisions are made, especially by millennials and Gen Z. Decibel Blue provides the experience and the expertise to communicate your business’ unique attributes through the paths best suited to reach today’s customers.
creativity meets strategy
Some companies are great at dreaming. Others doing. And still others focus solely on the numbers, as if a spreadsheet creates the results. It doesn’t matter whether an idea is poor or powerful, if the strategy, organization and expertise aren’t in place to execute it in a timely and fiscally-responsible manner. Most importantly, if the deliverable doesn’t produce bottom-line results, why is the client even paying us? Big articles, awards and billboards are exciting, but our payroll only gets covered if we put “butts” in our clients’ proverbial seats.
we’re passionate about our work
Dunkin’ Donuts told us a big reason they selected us was that we demonstrated we genuinely wanted to do the work, not just “land the account.” Passion means after you’ve completed your to-do list for a client you start thinking of new things to add to it. Passion isn’t just paying attention to details, it’s thinking of details. You can ask us more about the honey bear because meeting expectations simply isn’t enough. Only when our clients win, do we win. For this reason, our team goes offsite every month to “look-ahead,” identify challenges and find solutions to our clients’ needs, 3, 6, 12 months in advance. The first step to becoming a loyal partner for years is thinking that way and then back it up.
Decibel Blue is a member of PR Boutiques International, which includes 37 agencies located in 15 countries. When needed, we can call upon our partners almost anywhere around the globe to tell your story.
For more information, visit PRBoutiques.com