April 2018

Big Blue Blog

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27
Apr

Digital vs. Traditional – There’s Room for Both

When working in a business, either big or small, many companies struggle when deciding what their marketing approach should be. Even large corporations with significant marketing budgets don’t want to want to spend a fortune on marketing their business. It always comes down to ROI. Will traditional or digital marketing give us the most bang for our buck? As a

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12
Apr

Hashing Out Hashtags

What’s a hashtag? While most people are familiar with the term “hashtag”, fewer fully understand their purpose. As social media marketing professionals, we know that from experience. For those of you not in the know, a Hash·tag is a word or a phrase after the pound symbol “#” that is used to categorize different topics or trends. This tool is

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