(Contributed to by Briner Sealey)
After the international popularity of Tik Tok hit social media, other more established platforms are now jumping on the short looping video craze. In August, Instagram launched its own variation, called Instagram Reels. This new feature allows companies and creators to add captivating, fun and interactive elements to engage potential buyers and clients. Additionally, Reels are a great way to build a community on Instagram, as they can get featured on the Instagram explore page to attract a brand following and create company reach on Instagram. An advantage of Instagram Reels over TikTok is that you can capitalize on and grow your existing Instagram following rather than starting from scratch on a new platform.
This marketing strategy is not just for Gen Zers or social media influencers. Whether you are in the real estate industry or not, Instagram Reels are the perfect way to get ahead of the competition and make a splash in the world of social. Unlike some of the newer digital marketing trends, Instagram Reels are meant to be fun, often humorous, but informative nonetheless.
Instagram reels have great potential for marketing your company and here are a few great tips on using this platform for your business!
Start a Series
A great way to keep potential clients interested is to create a consistent series and posting on a daily or weekly basis. Engage potential clients and keep them up to date on open houses, the real estate market and listing alerts.
Take Your Followers Behind the Scenes
Your followers will love to see how you set up and take down an open house, interact with happy buyers (in a COVID safe way, of course!) and decorate and stage a home.
Show potential buyers in your area parts of town and neighborhoods they may have never thought to look for housing in. Bonus points if you include some yummy restaurants, fun shops and hiking or running trails.
Get Creative with Humor
Break out your best memes, dance moves, props and whatever else will engage your viewers! Being informative can be fun and entertaining too.
So get out there and start creating Instagram Reels for your brand, and don’t forget to mention Decibel Blue when you go viral!
Tyler Rathjen is a partner in Decibel Blue, where he leads some of its highest-profile lifestyle clients. Whether developing strategic marketing plans, establishing creative programs, or managing digital, advertising, social media, influencer and branding projects, Tyler has a wealth of communications expertise. Tyler began his career with Decibel Blue in 2006 and has since overseen the launch of more than 120 franchises across the nation, including 80 Dunkin’ Donuts stores.
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