Brand Identity

Big Blue Blog

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer euismod varius enim, at pulvinar magna facilisis at. Pellentesque nec sagittis metus. Quisque est est, blandit nec odio ut, vulputate accumsan velit. Morbi porta ante id interdum vulputate. Integer id felis faucibus dui ornare varius. Quisque dictum,

27
Jan

What is Media Training and How Does It Help?

Digital technology has become a key in business across a wide range of industries. Unfortunately, it also means everything we do ends up online forever. The way companies interact with media plays a big role in how your brand is viewed by other businesses and the public. Being able to answer the question, what is media training, and applying it

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12
Mar

Differentiating Your Brand and Uncovering Consumer Needs

(Contributed to by Briner Sealey) In this busy world, we like to get from one place to another as quickly as humanly possible. Why stop and smell the roses when there are meetings to attend, conference calls to be had and deadlines to be met? We have become a society that focuses on maximizing productivity, looking ahead to the future

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7
Jan

Narrative Rationality in Your Marketing Strategy

(Contributed to by Natasha Zukowski) Let’s talk about knowledge. How do you know what you know? How does what you know influence your behavior? According to the theory of narrative rationality, initially penned by Walter Fisher, human beings are storytellers by nature. We know our world through the stories we have heard and the tales we tell ourselves. Now you

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23
Jul

Creating Personal Connections in a Digital World

Over the last 20 years, advances in technology have affected nearly every aspect of our lives. Think about it. Two decades ago, VHS tapes were still popular. Now survey a group of millennials or Gen Z and most will look at you with puzzled faces. Our cell phones were limited to SMS and phone calls (or if you were lucky,

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10
Jul

Spend the Money for Professional Photography

Top Denver, CO PR agency’s creative director discusses why hiring professionals will pay off  Spend the money! Even during the best of times, not many business owners get all warm and fuzzy when they read that phrase. Well, whether times are good or they are what they are now, let me first acknowledge my personal and professional bias when I

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22
Aug

Homemade is Better than Store Bought

I think we can all agree that homemade chocolate chip cookies are way better than store-bought cookies, right? Well, the same goes for marketing. There’s something to be said for homemade and local versus commercial and global. When choosing a marketing team or agency, it can be tempting to go with the giant firm who has an endless portfolio of

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