Lifestyle? You hear the term all the time, but everyone defines it differently. In our book, if you transact at a business more than three times in an average year it is therefore part of your lifestyle. Maybe that means stopping to get coffee everything morning? Or taking one of your 4 kids to urgent care at the beginning of a new sports season. People who work out and eat well are said to have a healthy lifestyle.

Someone who gets regular massages recognizes the therapeutic role they play in keeping them functioning. So what’s the common denominator? All of these businesses need help with marketing and public relations. The tricky part about representing “B-C” lifestyle companies is you have to keep driving traffic through the door day after day after day. Business owners can’t take their foot off of the gas, which is where Decibel Blue comes in.





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