Social Media

Big Blue Blog

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13
Aug

What You Need to Know About LinkedIn’s “Dwell Time” Algorithm Update

And why the infamous “bro-etry” clickbait might disappear forever LinkedIn’s revenue was up 10% in Q2 of 2020 with a 27% platform usage increase, largely attributed to a massive spike in job searches due to COVID-19. As more people flock to LinkedIn to casually browse content, LinkedIn is continuously adapting its algorithm to improve the user experience – affecting how

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25
Jun

Real Art Drives Social Media Engagement, Not Stock Imagery

Why Denver’s top content marketing agency emphasizes using art instead of stock imagery for client social media channels We all know a picture is worth 1,000 words, so why then, when we are presenting our social media work, do we treat pictures or “art” like the red-headed stepchild? We eagerly share our work with a client. “Here’s the content calendar

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4
Jun

Social Media Creates B2C Relationships that Drive Conversions

Back in the early 2000s, social media platforms mainly featured simplistic profile pages as a way to connect with friends and family. While this is still true today, it is amazing how much these sites have transformed since their original inception. Each platform now has its own unique search algorithm that auto-populates user content based on likes, interests, and many

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30
Apr

Social Media Analysis: Video Conference Companies the New Forefront for Social Media

Zoom, Webex, and GoToMeeting are the New Workplaces and Social Media Companies are Struggling to Compete By Diane Eichler Zoom and other video conferencing technologies have emerged as essential workplace and non-work related socializing tools during COVID-19 isolations. Pre-COVID, Zoom meetings were simply alternatives for in-person meetings. Now, video conferencing is essential to work from home, and social media giants

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11
Jul

All Things Instagram

Instagram. What started as a simple photo editing app has now transformed into one of the most popular social media platforms today. Before social media took the world by storm, Instagram was a place where people would share one photo with a brief caption to get a few likes. Now, Instagram is a place where careers can start and people

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4
Oct

How to Find the Perfect Influencer for Your Business

With traditional ads losing public interest, and social media dominating the digital marketing landscape, 2018 has become the year of influencer marketing (we’ll probably say the same thing about 2019 too). While more and more people aspire to be paid social media influencers, not every account with a robust following will benefit your brand. Using this popular marketing channel requires

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18
Sep

Influencers and the FTC: Disclosure is Key

People don’t like ads anymore. According to Adweek, only 14% of internet users remember the last ad they saw online, and of that, only 8% can recall the company or product shown (and only 2.8% think that the ad was relevant). While at the same time, 92% of those surveyed trust social media influencers more than traditional advertising methods. It’s

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10
Aug

Influencer Marketing for Beginners

We hate to say it, but if you’re not using Influencer marketing as a part of your 2018 marketing strategy, you’re behind your competition. While there’s a plethora of statistics and data that support the use of Influencer Marketing, we think it’s more beneficial to tell you the ins and outs of partnering with Influencers! For starters, let’s define an

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8
Jun

Everything You Need to Know About the New Instagram Algorithm

Like most social media platforms, Instagram is constantly updating and making changes to the way its content appears in our feeds. For businesses, even for us as a Phoenix Marketing Agency, this can be a real pain! But if you can learn to adapt to Instagram’s constant evolution, your business account will not only thrive, but be ahead of the

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10
May

Why Your Business Needs To Be Using Instagram Stories

We often hear clients wonder, “What’s up with Instagram stories? Should we be using them?” We say YES! This new (well, new in 2016) feature has taken over the popular platform and has many people wondering about its purpose and function for businesses. Being a Phoenix marketing agency, we love to sit down and talk about this fun (and useful)

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