Social Media

Big Blue Blog

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4
Oct

How to Find the Perfect Influencer for Your Business

With traditional ads losing public interest, and social media dominating the digital marketing landscape, 2018 has become the year of influencer marketing (we’ll probably say the same thing about 2019 too). While more and more people aspire to be paid social media influencers, not every account with a robust following will benefit your brand. Using this popular marketing channel requires

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18
Sep

Influencers and the FTC: Disclosure is Key

People don’t like ads anymore. According to Adweek, only 14% of internet users remember the last ad they saw online, and of that, only 8% can recall the company or product shown (and only 2.8% think that the ad was relevant). While at the same time, 92% of those surveyed trust social media influencers more than traditional advertising methods. It’s

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10
Aug

Influencer Marketing for Beginners

We hate to say it, but if you’re not using Influencer marketing as a part of your 2018 marketing strategy, you’re behind your competition. While there’s a plethora of statistics and data that support the use of Influencer Marketing, we think it’s more beneficial to tell you the ins and outs of partnering with Influencers! For starters, let’s define an

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8
Jun

Everything You Need to Know About the New Instagram Algorithm

Like most social media platforms, Instagram is constantly updating and making changes to the way its content appears in our feeds. For businesses, even for us as a Phoenix Marketing Agency, this can be a real pain! But if you can learn to adapt to Instagram’s constant evolution, your business account will not only thrive, but be ahead of the

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10
May

Why Your Business Needs To Be Using Instagram Stories

We often hear clients wonder, “What’s up with Instagram stories? Should we be using them?” We say YES! This new (well, new in 2016) feature has taken over the popular platform and has many people wondering about its purpose and function for businesses. Being a Phoenix marketing agency, we love to sit down and talk about this fun (and useful)

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12
Apr

Hashing Out Hashtags

What’s a hashtag? While most people are familiar with the term “hashtag”, fewer fully understand their purpose. As social media marketing professionals, we know that from experience. For those of you not in the know, a Hash·tag is a word or a phrase after the pound symbol “#” that is used to categorize different topics or trends. This tool is

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16
Mar

Paid vs. Earned Media: What’s the Difference?

When promoting a product, service or brand, both paid and earned media tactics are needed to get the word out. But here’s the thing. Do people really understand the difference between these two strategies? From our experience as a public relations agency in Phoenix, the answer is: usually not. Earned media Earned media, as the name suggests, is exposure earned

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12
Feb

Instagram, Algorithms and Shadow Bans – Oh My!

If you’ve noticed a change in the posts you see on Instagram, there’s a reason. Instagram changed its algorithm (again). Much like Facebook and Twitter, Instagram has its own set of rules on how it operates, including which posts you see while scrolling through your feed. One major change is causing older posts to show up in the feed before

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30
Jan

Don’t Be Basic With Your Social Media Photos

In the marketing world, content has always been king. But in the era of Instagram, visuals are more important than ever. Social media users are constantly online scrolling through post after post, watching cat video after cat video, or whatever else they find entertaining. With all of these social media channels speaking to your target audience at once, you only

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1
Jun

Is Your Social Media Glass Half Full or Half Empty?

You don’t need a Masters degree in Facebooking — is there such a thing? — to know that social media is bringing customers and sellers closer than ever before. Back in the day, transactions this intimate usually took place with a red light above the door. Social media enables consumers to make more informed decisions and share how they feel

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