Social Media

Big Blue Blog

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9
Apr

Get Your Audience to Buy, Not Say GoodBye

(Contributed to by Rebecca Rando) The average person is exposed to thousands of advertisements every single day, but with the rise of social media, consumers have exponentially more choices when it comes to what brands they want to see through organic marketing. While social media platforms for businesses are heavily used to promote a product or service, content that elicits

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4
Feb

How to Increase Instagram Engagement for Your Brand in 2021

(Contributed to by Briner Sealey) It’s the start of a new year, and you know what that means—time to analyze your annual reports and implement fresh marketing strategies for the coming year. We all know that Instagram is a powerful tool for building and promoting your brand, but did you know that one billion people use the platform monthly? Here

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18
Dec

The Power of YouTube

And Why You Should Incorporate This Platform Into Your 2021 Strategy (Contributed to by Gillian Koonce) What better way to enhance your marketing and public relations strategy this coming year than to utilize the second most visited site after Google? When creating your 2021 strategy, YouTube is an incredible resource for increasing impressions and awareness. Here’s why: 90% of consumers

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19
Nov

4 Ways To Leverage Instagram Reels for Real Estate Marketing

(Contributed to by Briner Sealey) After the international popularity of  Tik Tok hit social media, other more established platforms are now jumping on the short looping video craze. In August, Instagram launched its own variation, called Instagram Reels. This new feature allows companies and creators to add captivating, fun and interactive elements to engage potential buyers and clients. Additionally, Reels

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13
Aug

What You Need to Know About LinkedIn’s “Dwell Time” Algorithm Update

And why the infamous “bro-etry” clickbait might disappear forever LinkedIn’s revenue was up 10% in Q2 of 2020 with a 27% platform usage increase, largely attributed to a massive spike in job searches due to COVID-19. As more people flock to LinkedIn to casually browse content, LinkedIn is continuously adapting its algorithm to improve the user experience – affecting how

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25
Jun

Real Art Drives Social Media Engagement, Not Stock Imagery

Why Denver’s top content marketing agency emphasizes using art instead of stock imagery for client social media channels We all know a picture is worth 1,000 words, so why then, when we are presenting our social media work, do we treat pictures or “art” like the red-headed stepchild? We eagerly share our work with a client. “Here’s the content calendar

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4
Jun

Social Media Creates B2C Relationships that Drive Conversions

Back in the early 2000s, social media platforms mainly featured simplistic profile pages as a way to connect with friends and family. While this is still true today, it is amazing how much these sites have transformed since their original inception. Each platform now has its own unique search algorithm that auto-populates user content based on likes, interests, and many

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30
Apr

Social Media Analysis: Video Conference Companies the New Forefront for Social Media

Zoom, Webex, and GoToMeeting are the New Workplaces and Social Media Companies are Struggling to Compete By Diane Eichler Zoom and other video conferencing technologies have emerged as essential workplace and non-work related socializing tools during COVID-19 isolations. Pre-COVID, Zoom meetings were simply alternatives for in-person meetings. Now, video conferencing is essential to work from home, and social media giants

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11
Jul

All Things Instagram

Instagram. What started as a simple photo editing app has now transformed into one of the most popular social media platforms today. Before social media took the world by storm, Instagram was a place where people would share one photo with a brief caption to get a few likes. Now, Instagram is a place where careers can start and people

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4
Oct

How to Find the Perfect Influencer for Your Business

With traditional ads losing public interest, and social media dominating the digital marketing landscape, 2018 has become the year of influencer marketing (we’ll probably say the same thing about 2019 too). While more and more people aspire to be paid social media influencers, not every account with a robust following will benefit your brand. Using this popular marketing channel requires

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