Tag: social media marketing

Big Blue Blog

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18
Sep

Gen Z in the Workforce

I was recently talking to a friend who works at another agency in Chicago and we were having a conversation about our experience with Gen Z’ers who are now entering the workforce. You know, those individuals in their early 20s who grew up with Instagram and iPhones and are considered to be the first 100% digitally native generation. Beyond realizing

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20
Aug

Google AdWords vs Facebook Ads: The Ultimate Showdown

If you’ve come to this page looking for a cage match between these two giants, then I apologize for the misnomer. Fact is, many businesses use ad platforms from both of these tech giants to increase sales leads. So, the better question to ask is, what’s the best ad outlet for you? Strengths of Google AdWords Google is the gold

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17
Jul

Does Your Small Business Have a Digital Marketing Strategy?

Small businesses don’t need the most sophisticated or expensive marketing tools to be more visible than their competitors Locally-owned restaurants, retailers, and other mom-and-pop stores are often skeptical about digital marketing. There can be hesitation about investing significant time and money without fully understanding what is happening “under the hood” of their website or social channels. But in today’s world,

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