Tag: Steve Jobs

Big Blue Blog

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15
Oct

When Did Apple Become a Technology Company?

You’re probably reading this headline and saying to yourself, “What are you talking about? Of course Apple is a technology company.” Sure, by the standard definition you are correct. However, ever since the days of Steve Jobs’ return to Apple when he unveiled the first iPod to the world, Apple established itself as the master of making the complex simple.

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2
Oct

Red Vs Blue Ocean Strategy

Every market place was once new. Someone created an innovative industry with little competition and developed products that satisfied a consumer need. But in such a noisy world filled with concentrated markets, how does your business stand out from the crowd? In 2005, W. Chan Kim and Renèe Mauborgne introduced a new strategic mindset that broke the ordinary way of

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