Public Relations

Big Blue Blog

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer euismod varius enim, at pulvinar magna facilisis at. Pellentesque nec sagittis metus. Quisque est est, blandit nec odio ut, vulputate accumsan velit. Morbi porta ante id interdum vulputate. Integer id felis faucibus dui ornare varius. Quisque dictum,

27
Jan

What is Media Training and How Does It Help?

Digital technology has become a key in business across a wide range of industries. Unfortunately, it also means everything we do ends up online forever. The way companies interact with media plays a big role in how your brand is viewed by other businesses and the public. Being able to answer the question, what is media training, and applying it

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28
Dec

What are public relations and why do you need it?

  Most businesses are familiar with the term public relations, but don’t have a clear understanding of what it entails. You’ve probably also heard the term “bad PR,” but do you really know what bad PR can mean to your business?  This is an important question all businesses need to ask themselves because today bad PR can happen at the

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2
Nov

Simple Copywriting Techniques to Boost Your Marketing

(Contributed to by Dylan Foster) Writing is often an underestimated aspect in the business world. If I asked you what immediately comes to mind when you hear the word marketing, you’d likely respond with various ad forms such as commercials or billboards. Many fail to realize that writing is the foundation of successful marketing and that persuasive copywriting plays a

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14
Oct

How to Network Like a PR Professional

(Contributed to by Apoorva Gundu) Networking can be challenging, especially when it comes to putting yourself out there. The benefits of networking can help you in more ways than you know. It allows you to build positive relationships with professionals within your industry and region.  In a relationship-driven industry like public relations, it is crucial to communicate effectively and succinctly

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9
Jul

How Media Coverage Will Boost Your Brand

(Contributed to by Jessica Curley) Business marketers rely on three forms of media coverage to boost their brands: paid, owned and earned. Paid and owned media are reliable marketing methods since the business controls them. However, earned media offers an outside perspective that complements the other press, and it’s always free! When you see an unpaid brand endorsement, it adds

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27
Aug

Why Local Newsrooms Are Shrinking

How social media & online search engines reward newsrooms with clicks over substantial local news As companies seek to leverage earned media coverage for product launches or company news, PR firms are responsible for educating clients on the ever-changing media landscape. Shrinking newsrooms affect how and which stories are covered. Profit-driven hedge funds are purchasing struggling local and regional newspapers

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29
Jul

Taylor Swift’s “Folklore” Surprise Album Likely Planned Months in Advance

And why we’ll see more surprise product launches in all industries I can’t say that I’m a die-hard Taylor Swift fan, but like the rest of the world, I couldn’t help but notice how millions erupted over the launch of her new album Folklore last weekend. It is a poetic collection of contemplative and somber songs that are sure to

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14
May

How Decibel Blue Submits Clients for Awards… and Wins

5 tips for award-winning client submissions to expand your public profile As your creative PR and marketing agency, raising your profile is our job. Among the usual deliverables of garnering earned media, drafting and placing bylined articles, managing social media, and others, submitting and winning industry and trade awards remains one of the most visible ways to introduce you to

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15
Jan

What is PR, and How Does it Affect Your Business?

Decibel Blue is a full-service public engagement agency with offices in Denver, CO and Scottsdale, AZ, specializing in web development, social media marketing, content marketing, franchise marketing, and public relations. Public relations is both internal- and external-facing management of a brand and its information, and how a brand is perceived by local and national stakeholders such as the media, communities,

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17
Jan

Building Relationships with Clients – a PRBI Podcast Episode (Part II)

First comes love, then comes… a contract? Check out Tyler’s insights on cultivating great relationships with your public relations clients. You can check out part one here.   Joyce– So, how do you start off the relationship? You know, the courtship is over, marriage, the papers are signed, you’re ready to start working together. So, what are some of the

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