Tag: unique innovation

Big Blue Blog

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2
Oct

Red vs Blue Ocean Strategy

(Contributed to by Gillian Koonce) Every market place was once new. Someone created an innovative industry with little competition and developed products that satisfied a consumer need. But in such a noisy world filled with concentrated markets, how does your business stand out from the crowd? In 2005, W. Chan Kim and Renèe Mauborgne introduced a new strategic mindset that

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