Tag: brand marketing

Big Blue Blog

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27
Jan

What is Media Training and How Does It Help?

Digital technology has become a key in business across a wide range of industries. Unfortunately, it also means everything we do ends up online forever. The way companies interact with media plays a big role in how your brand is viewed by other businesses and the public. Being able to answer the question, what is media training, and applying it

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12
Mar

Differentiating Your Brand and Uncovering Consumer Needs

(Contributed to by Briner Sealey) In this busy world, we like to get from one place to another as quickly as humanly possible. Why stop and smell the roses when there are meetings to attend, conference calls to be had and deadlines to be met? We have become a society that focuses on maximizing productivity, looking ahead to the future

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29
Jan

Super Bowl Ad Tactics in Your Marketing

(Contributed to by Rebecca Rando) According to Fox Sports, Super Bowl LIV, which took place last year in Miami, was seen by roughly 148.5 million people. While many of these viewers are genuinely interested in the outcome of the game itself, everyone is undoubtedly eager to see the highly anticipated Super Bowl ads. With the incredibly high viewership of the

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9
Oct

The Future of Sustainable Marketing

(Contributed to by Briner Sealey) In Colorado, the price of a plastic bag is ten cents. This gives the shopper two options. Either they can spend a few extra dimes during their trip to the store, or they can bring their own reusable bags. Throughout the last decade, brands have faced a similar choice to store goers. Both are forced

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