Culture

Big Blue Blog

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30
Aug

Why Are NFTs So Hard to Explain?

(Contributed to by J’Lee Christy) One day at the office, our Founder and Creative Director, David Eichler, asked our trainees to explain NFTs and why he should care about them. Though everyone was eventually able to collectively come up with a rough definition, it wasn’t an easy road to get the answer. This lack of clarity led David to wonder

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19
Mar

Communicating with Gen Z

What’s Hip, Happening and Hard To Understand? Decibel Blue’s Founder and Creative Director, David Eichler, and I were talking the other day about the rhetoric and misperceptions surrounding different generations. He commented: “Over the past 15 years, I’ve written several times about the fact that bashing millennials and now Gen Z is ridiculous. For starters, it’s not their fault that

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18
Sep

Gen Z in the Workforce

I was recently talking to a friend who works at another agency in Chicago and we were having a conversation about our experience with Gen Z’ers who are now entering the workforce. You know, those individuals in their early 20s who grew up with Instagram and iPhones and are considered to be the first 100% digitally native generation. Beyond realizing

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3
Sep

Consumer Behavior is Rapidly Changing

And What Businesses Need To Consider in Order To Keep Up (Contributed to by Gillian Koonce) Think about all of the unfamiliar, unusual habits we’ve had to adopt since quarantine began: wearing a mask, standing 6 feet apart, the inability to see our grandparents, Zoom meetings, and much more. Since the pandemic hit, we have had to adjust our behavior

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8
Aug

Zoom Calls Display Glimpses of a Professional’s Personal Life

Your colleague’s unscripted toddler appearance mid-Zoom disbands the superfluous workplace formalities I’d like to believe that one of the good things to come out of COVID is our ability to get a glimpse into the personal lives of our professional colleagues. This is something that will stay with us long after the virus stops wreaking havoc on the world. Videoconferences

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22
Oct

Decibel Blue Training Program

At Decibel Blue, the “Training Program” certainly does not include any training wheels – and that is what makes it so effective. As a trainee at Decibel Blue, I have had more experience and responsibility than I have had at most other jobs where I was deemed a “full time employee.” I came into the role with very little marketing

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27
Sep

The Life-Work Balancing Act

What differentiates a job that is simply a paycheck from one where you look forward to waking up and facing the day? For me, life-work balance makes me enthusiastic about my job. As a creative-type living in the internet age, I can do most of my work from my living room sofa or out on the patio – just possibly

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