October 2020

Big Blue Blog

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23
Oct

AI’s Plan to Take Over the World

As robots have started to take over flipping burgers and kiosks have started taking my order, I began to wonder when some sort of artificial intelligence will be after my job. As it turns out, content and digital marketers are already in AI’s crosshairs. Think about it, Facebook and Google now have AI systems in place to allow anyone to

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15
Oct

When Did Apple Become a Technology Company?

You’re probably reading this headline and saying to yourself, “What are you talking about? Of course Apple is a technology company.” Sure, by the standard definition you are correct. However, ever since the days of Steve Jobs’ return to Apple when he unveiled the first iPod to the world, Apple established itself as the master of making the complex simple.

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9
Oct

The Future of Sustainable Marketing

In Colorado, the price of a plastic bag is ten cents. This gives the shopper two options. Either they can spend a few extra dimes during their trip to the store, or they can bring their own, reusable bags. Throughout the last decade, brands have faced a similar choice to store goers. Both are forced to answer the question: how

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2
Oct

Red Vs Blue Ocean Strategy

Every market place was once new. Someone created an innovative industry with little competition and developed products that satisfied a consumer need. But in such a noisy world filled with concentrated markets, how does your business stand out from the crowd? In 2005, W. Chan Kim and Renèe Mauborgne introduced a new strategic mindset that broke the ordinary way of

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