Influencer Marketing

Big Blue Blog

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4
Oct

How to Find the Perfect Influencer for Your Business

With traditional ads losing public interest, and social media dominating the digital marketing landscape, 2018 has become the year of influencer marketing (we’ll probably say the same thing about 2019 too). While more and more people aspire to be paid social media influencers, not every account with a robust following will benefit your brand. Using this popular marketing channel requires

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18
Sep

Influencers and the FTC: Disclosure is Key

People don’t like ads anymore. According to Adweek, only 14% of internet users remember the last ad they saw online, and of that, only 8% can recall the company or product shown (and only 2.8% think that the ad was relevant). While at the same time, 92% of those surveyed trust social media influencers more than traditional advertising methods. It’s

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10
Aug

Influencer Marketing for Beginners

We hate to say it, but if you’re not using Influencer marketing as a part of your 2018 marketing strategy, you’re behind your competition. While there’s a plethora of statistics and data that support the use of Influencer Marketing, we think it’s more beneficial to tell you the ins and outs of partnering with Influencers! For starters, let’s define an

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16
Mar

Paid vs. Earned Media: What’s the Difference?

When promoting a product, service or brand, both paid and earned media tactics are needed to get the word out. But here’s the thing. Do people really understand the difference between these two strategies? From our experience as a public relations agency in Phoenix, the answer is: usually not. Earned media Earned media, as the name suggests, is exposure earned

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1
Jun

Is Your Social Media Glass Half Full or Half Empty?

You don’t need a Masters degree in Facebooking — is there such a thing? — to know that social media is bringing customers and sellers closer than ever before. Back in the day, transactions this intimate usually took place with a red light above the door. Social media enables consumers to make more informed decisions and share how they feel

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