Tag: brand

Big Blue Blog

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer euismod varius enim, at pulvinar magna facilisis at. Pellentesque nec sagittis metus. Quisque est est, blandit nec odio ut, vulputate accumsan velit. Morbi porta ante id interdum vulputate. Integer id felis faucibus dui ornare varius. Quisque dictum,

9
Jul

How Media Coverage Will Boost Your Brand

(Contributed to by Jessica Curley) Business marketers rely on three forms of media coverage to boost their brands: paid, owned and earned. Paid and owned media are reliable marketing methods since the business controls them. However, earned media offers an outside perspective that complements the other press, and it’s always free! When you see an unpaid brand endorsement, it adds

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9
Apr

Get Your Audience to Buy, Not Say GoodBye

(Contributed to by Rebecca Rando) The average person is exposed to thousands of advertisements every single day, but with the rise of social media, consumers have exponentially more choices when it comes to what brands they want to see through organic marketing. While social media platforms for businesses are heavily used to promote a product or service, content that elicits

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12
Mar

Differentiating Your Brand and Uncovering Consumer Needs

(Contributed to by Briner Sealey) In this busy world, we like to get from one place to another as quickly as humanly possible. Why stop and smell the roses when there are meetings to attend, conference calls to be had and deadlines to be met? We have become a society that focuses on maximizing productivity, looking ahead to the future

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7
Jan

Narrative Rationality in Your Marketing Strategy

(Contributed to by Natasha Zukowski) Let’s talk about knowledge. How do you know what you know? How does what you know influence your behavior? According to the theory of narrative rationality, initially penned by Walter Fisher, human beings are storytellers by nature. We know our world through the stories we have heard and the tales we tell ourselves. Now you

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3
Sep

Consumer Behavior is Rapidly Changing

And What Businesses Need To Consider in Order To Keep Up (Contributed to by Gillian Koonce) Think about all of the unfamiliar, unusual habits we’ve had to adopt since quarantine began: wearing a mask, standing 6 feet apart, the inability to see our grandparents, Zoom meetings, and much more. Since the pandemic hit, we have had to adjust our behavior

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10
Jul

Spend the Money for Professional Photography

Top Denver, CO PR agency’s creative director discusses why hiring professionals will pay off  Spend the money! Even during the best of times, not many business owners get all warm and fuzzy when they read that phrase. Well, whether times are good or they are what they are now, let me first acknowledge my personal and professional bias when I

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