March 2021

Big Blue Blog

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19
Mar

Communicating with Gen Z

What’s Hip, Happening and Hard To Understand? Decibel Blue’s Founder and Creative Director, David Eichler, and I were talking the other day about the rhetoric and misperceptions surrounding different generations. He commented: “Over the past 15 years, I’ve written several times about the fact that bashing millennials and now Gen Z is ridiculous. For starters, it’s not their fault that

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12
Mar

Differentiating Your Brand and Uncovering Consumer Needs

(Contributed to by Briner Sealey) In this busy world, we like to get from one place to another as quickly as humanly possible. Why stop and smell the roses when there are meetings to attend, conference calls to be had and deadlines to be met? We have become a society that focuses on maximizing productivity, looking ahead to the future

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