Uncategorized

Big Blue Blog

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer euismod varius enim, at pulvinar magna facilisis at. Pellentesque nec sagittis metus. Quisque est est, blandit nec odio ut, vulputate accumsan velit. Morbi porta ante id interdum vulputate. Integer id felis faucibus dui ornare varius. Quisque dictum,

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer euismod varius enim, at pulvinar magna facilisis at. Pellentesque nec sagittis metus. Quisque est est, blandit nec odio ut, vulputate accumsan velit. Morbi porta ante id interdum vulputate. Integer id felis faucibus dui ornare varius. Quisque dictum,

27
Jul

Decibel Blue Creative Marketing & PR Unveils Blueprint For The Future

Agency Founder, David Eichler, Sells Firm To Long-Time Partner, Tyler Rathjen David Eichler, founder of Decibel Blue Creative Marketing & PR, is pleased to announce the sale of the agency to long-time partner, Tyler Rathjen. This transfer of ownership ushers in a new generation of leadership and positions the firm for continued growth. Under Eichler’s direction since 2005, Decibel Blue

Read more

3
Jul

Working Remotely Changes the Way Younger Generations Network

In an age where remote work is becoming the new normal, younger generations working from home are missing out on networking opportunities such as chatting with colleagues in the hallway about current projects or introducing a colleague to someone new. As a trainee entering my career, trust me I know. These informal interactions, known as social capital, are benefits that

Read more

22
Jun

How Gen Z is Transforming the PR/Ad Industry

Buckle up, boomers: the iPad kids are graduating college and entering the workforce. Generation Z is an incredibly unique generation. Born between 1997 and 2012, they have grown step in step with technology, learning the expanding sophistication of social media like a language. They are comfortable and familiar with the digital age, and Gen Z knows how to use it.

Read more

22
Jun

The New Wave of Influencer Marketing

Influencer marketing is one of the most exciting developments of modern marketing. We use influencer marketing to promote new campaigns for our clients, such as Tide Cleaners and My Sister Closet. The marketing industry has transitioned to an almost entirely digital landscape, so it is no surprise that influencer marketing is one of the best ways to increase brand awareness,

Read more

4
Apr

5 Ways Decibel Blue Creates Unique Ad Campaigns

Many companies understand what it takes to create an effective ad campaign, however, few stray away from simply replicating campaigns made by other companies within the same industry. Here are five tips you will learn from industry professionals at Decibel Blue.    Create A Memorable Message    The message that you choose to send to your audience is pertinent to

Read more

26
Mar

The Future of AI in Marketing

It’s no news that the evolution of artificial intelligence (AI) has drastically impacted almost every industry in the world today. From arts and entertainment, to finance and insurance, the workforce as we know it has been forever modernized by the technological advancements of society. With that being said, it should come as no surprise that the marketing industry, which has,

Read more

24
Jan

What Is Search Engine Optimization?

In our world of ever-growing technological advancements, it comes as no surprise that digital marketing has transformed into the most popular form of marketing today. Social media marketing, email marketing, pay-per-click, affiliate marketing, and many other forms are all crucial in raising proper brand awareness and relevance. Furthermore, each of these is comprised of its own components that play into

Read more

2
Nov

Simple Copywriting Techniques to Boost Your Marketing

(Contributed to by Dylan Foster) Writing is often an underestimated aspect in the business world. If I asked you what immediately comes to mind when you hear the word marketing, you’d likely respond with various ad forms such as commercials or billboards. Many fail to realize that writing is the foundation of successful marketing and that persuasive copywriting plays a

Read more

26
Feb

Exploring Personality Types

And How You Can Leverage Your Understanding To Create More Effective Communication (Contributed to by Gillian Koonce) Understanding personality types and how they communicate can be a handy instrument in your professional toolkit. The awareness of these personality types will lead to effective communication, ultimately resulting in a more pleasurable experience for clients. Let’s dig deeper into these four personality

Read more