Digital Marketing

Big Blue Blog

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5
Jun

5 Steps for Optimizing Your Digital Advertising

We live in an age where purchasing any product or service is just a swipe away on your smartphone. This is why it’s more important than ever for brands to optimize their digital presence. How are you converting leads into sales? As the saying goes, proper planning and preparation prevents poor performance. Here are some tips to get you prepared,

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21
May

Maximizing Lead Generation For Your Business

Lead generation is a necessity when running your own business. It’s the first step in the process to creating a new customer and thus, growing revenue (and profit!). Unfortunately, it’s not as simple as adding a “Click Here” button on a page, sitting back with a glass of whiskey (or your choice of beverage) and watching those leads come rolling

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8
May

As Online Demand Increases, is Your Digital Presence Equipped for a New Surge in Customers?

Decibel Blue’s creative public relations and marketing team can devise a strategy to help marketers achieve tangible results While digital consumption and e-commerce have been part of our daily lives for a while, consumers have abruptly shifted almost all of their habits online as a result of the COVID-19 pandemic. Social distancing orders have moved much of our economy to

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5
Dec

How to Incorporate Influencers in Your Digital Marketing & E-Commerce Strategy

We’ve all heard the term “social media influencer,” but who exactly are these elusive creatures? In the simplest of terms, influencers are people with a significant social media following who might be able to “influence” a follower’s purchasing decision. As the prevalence of social media continues to climb, influencers have been able to monetize and market online advertising access to

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14
Jun

SEO 101

S.E.O. If your line of work remotely involves marketing of any kind, you have heard this three-letter acronym more times than you can count. But what does it actually mean? How does it affect businesses? Why is everyone always talking about it? After recently attending a Google Grow event here in Phoenix, we learned that four out of five consumers

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3
Jan

Digital Marketing Trends in 2019

News spreads at the speed of light, and the same can be said for trends in the digital marketing world. As a digital marketing agency, we spent 2018 analyzing, measuring, creating and testing everything from social media advertising to automation and now we’re ready to dive into 2019 to do the same. Here’s what we think will be major in

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