Digital Marketing

Big Blue Blog

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17
Jul

Does Your Small Business Have a Digital Marketing Strategy?

Small businesses don’t need the most sophisticated or expensive marketing tools to be more visible than their competitors Locally-owned restaurants, retailers, and other mom-and-pop stores are often skeptical about digital marketing. There can be hesitation about investing significant time and money without fully understanding what is happening “under the hood” of their website or social channels. But in today’s world,

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25
Jun

Real Art Drives Social Media Engagement, Not Stock Imagery

Why Denver’s top content marketing agency emphasizes using art instead of stock imagery for client social media channels We all know a picture is worth 1,000 words, so why then, when we are presenting our social media work, do we treat pictures or “art” like the red-headed stepchild? We eagerly share our work with a client. “Here’s the content calendar

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19
Jun

Are You Prepared for the Next Generation of Digital Marketing?

Are you playing catchup with the ever-changing marketing landscape? Every industry is evolving due to advances in technology or disruptors entering the market. The most important thing is to accept that evolution happens, and adapt accordingly. By monitoring trends and predicting when the next big thing will occur, you can remain one step ahead of the competition. Here are some

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5
Jun

5 Steps for Optimizing Your Digital Advertising

Phoenix, Arizona’s top social media and digital marketing agency shares tips on optimizing your digital advertising strategy We live in an age where purchasing any product or service is just a swipe away on your smartphone. This is why it’s more important than ever for brands to optimize their digital presence. How are you converting leads into sales? As the

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21
May

Maximizing Lead Generation For Your Business

Lead generation is a necessity when running your own business. It’s the first step in the process to creating a new customer and thus, growing revenue (and profit!). Unfortunately, it’s not as simple as adding a “Click Here” button on a page, sitting back with a glass of whiskey (or your choice of beverage) and watching those leads come rolling

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8
May

As Online Demand Increases, is Your Digital Presence Equipped for a New Surge in Customers?

Decibel Blue’s creative public relations and marketing team can devise a strategy to help marketers achieve tangible results While digital consumption and e-commerce have been part of our daily lives for a while, consumers have abruptly shifted almost all of their habits online as a result of the COVID-19 pandemic. Social distancing orders have moved much of our economy to

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5
Dec

How to Incorporate Influencers in Your Digital Marketing & E-Commerce Strategy

We’ve all heard the term “social media influencer,” but who exactly are these elusive creatures? In the simplest of terms, influencers are people with a significant social media following who might be able to “influence” a follower’s purchasing decision. As the prevalence of social media continues to climb, influencers have been able to monetize and market online advertising access to

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14
Jun

SEO 101

S.E.O. If your line of work remotely involves marketing of any kind, you have heard this three-letter acronym more times than you can count. But what does it actually mean? How does it affect businesses? Why is everyone always talking about it? After recently attending a Google Grow event here in Phoenix, we learned that four out of five consumers

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3
Jan

Digital Marketing Trends in 2019

News spreads at the speed of light, and the same can be said for trends in the digital marketing world. As a digital marketing agency, we spent 2018 analyzing, measuring, creating and testing everything from social media advertising to automation and now we’re ready to dive into 2019 to do the same. Here’s what we think will be major in

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