Digital Marketing

Big Blue Blog

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24
Sep

Local SEO and What You Need to Know

If you were to put five SEO experts in a room and asked them, “What factor has the biggest impact on local SEO results?” you’ll probably get four different answers. The fact is, as much as we want to know what goes into the algorithm at Google, they’re not going to tell us. We have to use data analysis and

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18
Sep

Gen Z in the Workforce

I was recently talking to a friend who works at another agency in Chicago and we were having a conversation about our experience with Gen Z’ers who are now entering the workforce. You know, those individuals in their early 20s who grew up with Instagram and iPhones and are considered to be the first 100% digitally native generation. Beyond realizing

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20
Aug

Google AdWords vs Facebook Ads: The Ultimate Showdown

If you’ve come to this page looking for a cage match between these two giants, then I apologize for the misnomer. Fact is, many businesses use ad platforms from both of these tech giants to increase sales leads. So, the better question to ask is, what’s the best ad outlet for you? Strengths of Google AdWords Google is the gold

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13
Aug

What You Need to Know About LinkedIn’s “Dwell Time” Algorithm Update

And why the infamous “bro-etry” clickbait might disappear forever LinkedIn’s revenue was up 10% in Q2 of 2020 with a 27% platform usage increase, largely attributed to a massive spike in job searches due to COVID-19. As more people flock to LinkedIn to casually browse content, LinkedIn is continuously adapting its algorithm to improve the user experience – affecting how

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17
Jul

Does Your Small Business Have a Digital Marketing Strategy?

Small businesses don’t need the most sophisticated or expensive marketing tools to be more visible than their competitors Locally-owned restaurants, retailers, and other mom-and-pop stores are often skeptical about digital marketing. There can be hesitation about investing significant time and money without fully understanding what is happening “under the hood” of their website or social channels. But in today’s world,

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25
Jun

Real Art Drives Social Media Engagement, Not Stock Imagery

Why Denver’s top content marketing agency emphasizes using art instead of stock imagery for client social media channels We all know a picture is worth 1,000 words, so why then, when we are presenting our social media work, do we treat pictures or “art” like the red-headed stepchild? We eagerly share our work with a client. “Here’s the content calendar

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19
Jun

Are You Prepared for the Next Generation of Digital Marketing?

Are you playing catchup with the ever-changing marketing landscape? Every industry is evolving due to advances in technology or disruptors entering the market. The most important thing is to accept that evolution happens, and adapt accordingly. By monitoring trends and predicting when the next big thing will occur, you can remain one step ahead of the competition. Here are some

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5
Jun

5 Steps for Optimizing Your Digital Advertising

Phoenix, Arizona’s top social media and digital marketing agency shares tips on optimizing your digital advertising strategy We live in an age where purchasing any product or service is just a swipe away on your smartphone. This is why it’s more important than ever for brands to optimize their digital presence. How are you converting leads into sales? As the

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21
May

Maximizing Lead Generation For Your Business

Lead generation is a necessity when running your own business. It’s the first step in the process to creating a new customer and thus, growing revenue (and profit!). Unfortunately, it’s not as simple as adding a “Click Here” button on a page, sitting back with a glass of whiskey (or your choice of beverage) and watching those leads come rolling

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8
May

As Online Demand Increases, is Your Digital Presence Equipped for a New Surge in Customers?

Decibel Blue’s creative public relations and marketing team can devise a strategy to help marketers achieve tangible results While digital consumption and e-commerce have been part of our daily lives for a while, consumers have abruptly shifted almost all of their habits online as a result of the COVID-19 pandemic. Social distancing orders have moved much of our economy to

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