September 2018

Big Blue Blog

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18
Sep

Influencers and the FTC: Disclosure is Key

People don’t like ads anymore. According to Adweek, only 14% of internet users remember the last ad they saw online, and of that, only 8% can recall the company or product shown (and only 2.8% think that the ad was relevant). While at the same time, 92% of those surveyed trust social media influencers more than traditional advertising methods. It’s

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