Tyler Rathjen

Big Blue Blog

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18
Sep

Gen Z in the Workforce

I was recently talking to a friend who works at another agency in Chicago and we were having a conversation about our experience with Gen Z’ers who are now entering the workforce. You know, those individuals in their early 20s who grew up with Instagram and iPhones and are considered to be the first 100% digitally native generation. Beyond realizing

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29
Jul

Taylor Swift’s “Folklore” Surprise Album Likely Planned Months in Advance

And why we’ll see more surprise product launches in all industries I can’t say that I’m a die-hard Taylor Swift fan, but like the rest of the world, I couldn’t help but notice how millions erupted over the launch of her new album Folklore last weekend. It is a poetic collection of contemplative and somber songs that are sure to

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8
May

As Online Demand Increases, is Your Digital Presence Equipped for a New Surge in Customers?

Decibel Blue’s creative public relations and marketing team can devise a strategy to help marketers achieve tangible results While digital consumption and e-commerce have been part of our daily lives for a while, consumers have abruptly shifted almost all of their habits online as a result of the COVID-19 pandemic. Social distancing orders have moved much of our economy to

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4
May

So, What Exactly Is Morality Marketing?

Ready for the most 2019 thing you’ve ever heard? Two words: Morality Marketing. Yep, you read that right. But pump the breaks on your snark, because when you’re in the business of marketing, you’ve got to be open to trying new things, especially when consumers expect more than ever from the brands they choose. What is morality marketing, exactly? Simply

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17
Jan

Building Relationships with Clients – a PRBI Podcast Episode (Part II)

First comes love, then comes… a contract? Check out Tyler’s insights on cultivating great relationships with your public relations clients. You can check out part one here.   Joyce– So, how do you start off the relationship? You know, the courtship is over, marriage, the papers are signed, you’re ready to start working together. So, what are some of the

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10
Jan

Building Relationships with Clients – a PRBI Podcast Episode (Part I)

Here at Decibel Blue, we have brilliant marketing minds turning the gears that make our business tick. One of our partners, Tyler Rathjen, was recently interviewed on the PRBI podcast to discuss creating and fostering successful relationships between agencies and their clients. Click here to listen and follow along with what Tyler has to say.   Joyce Scott– Hi everyone,

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3
Jan

Digital Marketing Trends in 2019

News spreads at the speed of light, and the same can be said for trends in the digital marketing world. As a digital marketing agency, we spent 2018 analyzing, measuring, creating and testing everything from social media advertising to automation and now we’re ready to dive into 2019 to do the same. Here’s what we think will be major in

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4
Oct

How to Find the Perfect Influencer for Your Business

With traditional ads losing public interest, and social media dominating the digital marketing landscape, 2018 has become the year of influencer marketing (we’ll probably say the same thing about 2019 too). While more and more people aspire to be paid social media influencers, not every account with a robust following will benefit your brand. Using this popular marketing channel requires

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18
Sep

Influencers and the FTC: Disclosure is Key

People don’t like ads anymore. According to Adweek, only 14% of internet users remember the last ad they saw online, and of that, only 8% can recall the company or product shown (and only 2.8% think that the ad was relevant). While at the same time, 92% of those surveyed trust social media influencers more than traditional advertising methods. It’s

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10
Aug

Influencer Marketing for Beginners

We hate to say it, but if you’re not using Influencer marketing as a part of your 2018 marketing strategy, you’re behind your competition. While there’s a plethora of statistics and data that support the use of Influencer Marketing, we think it’s more beneficial to tell you the ins and outs of partnering with Influencers! For starters, let’s define an

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