Tyler Rathjen

Big Blue Blog

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer euismod varius enim, at pulvinar magna facilisis at. Pellentesque nec sagittis metus. Quisque est est, blandit nec odio ut, vulputate accumsan velit. Morbi porta ante id interdum vulputate. Integer id felis faucibus dui ornare varius. Quisque dictum,

4
May

So, What Exactly Is Morality Marketing?

Ready for the most 2019 thing you’ve ever heard? Two words: Morality Marketing. Yep, you read that right. But pump the breaks on your snark, because when you’re in the business of marketing, you’ve got to be open to trying new things, especially when consumers expect more than ever from the brands they choose. What is morality marketing, exactly? Simply

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17
Jan

Building Relationships with Clients – a PRBI Podcast Episode (Part II)

First comes love, then comes… a contract? Check out Tyler’s insights on cultivating great relationships with your public relations clients. You can check out part one here.   Joyce– So, how do you start off the relationship? You know, the courtship is over, marriage, the papers are signed, you’re ready to start working together. So, what are some of the

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10
Jan

Building Relationships with Clients – a PRBI Podcast Episode (Part I)

Here at Decibel Blue, we have brilliant marketing minds turning the gears that make our business tick. One of our partners, Tyler Rathjen, was recently interviewed on the PRBI podcast to discuss creating and fostering successful relationships between agencies and their clients. Click here to listen and follow along with what Tyler has to say.   Joyce Scott– Hi everyone,

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3
Jan

Digital Marketing Trends in 2019

News spreads at the speed of light, and the same can be said for trends in the digital marketing world. As a digital marketing agency, we spent 2018 analyzing, measuring, creating and testing everything from social media advertising to automation and now we’re ready to dive into 2019 to do the same. Here’s what we think will be major in

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4
Oct

How to Find the Perfect Influencer for Your Business

With traditional ads losing public interest, and social media dominating the digital marketing landscape, 2018 has become the year of influencer marketing (we’ll probably say the same thing about 2019 too). While more and more people aspire to be paid social media influencers, not every account with a robust following will benefit your brand. Using this popular marketing channel requires

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18
Sep

Influencers and the FTC: Disclosure is Key

People don’t like ads anymore. According to Adweek, only 14% of internet users remember the last ad they saw online, and of that, only 8% can recall the company or product shown (and only 2.8% think that the ad was relevant). While at the same time, 92% of those surveyed trust social media influencers more than traditional advertising methods. It’s

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10
Aug

Influencer Marketing for Beginners

We hate to say it, but if you’re not using Influencer marketing as a part of your 2018 marketing strategy, you’re behind your competition. While there’s a plethora of statistics and data that support the use of Influencer Marketing, we think it’s more beneficial to tell you the ins and outs of partnering with Influencers! For starters, let’s define an

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8
Jun

Everything You Need to Know About the New Instagram Algorithm

Like most social media platforms, Instagram is constantly updating and making changes to the way its content appears in our feeds. For businesses, even for us as a Phoenix Marketing Agency, this can be a real pain! But if you can learn to adapt to Instagram’s constant evolution, your business account will not only thrive, but be ahead of the

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10
May

Why Your Business Needs To Be Using Instagram Stories

We often hear clients wonder, “What’s up with Instagram stories? Should we be using them?” We say YES! This new (well, new in 2016) feature has taken over the popular platform and has many people wondering about its purpose and function for businesses. Being a Phoenix marketing agency, we love to sit down and talk about this fun (and useful)

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27
Apr

Digital vs. Traditional – There’s Room for Both

When working in a business, either big or small, many companies struggle when deciding what their marketing approach should be. Even large corporations with significant marketing budgets don’t want to want to spend a fortune on marketing their business. It always comes down to ROI. Will traditional or digital marketing give us the most bang for our buck? As a

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