Tyler Rathjen

Big Blue Blog

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4
May

So, What Exactly Is Morality Marketing?

Ready for the most 2019 thing you’ve ever heard? Two words: Morality Marketing. Yep, you read that right. But pump the breaks on your snark, because when you’re in the business of marketing, you’ve got to be open to trying new things, especially when consumers expect more than ever from the brands they choose. What is morality marketing, exactly? Simply

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10
Aug

Influencer Marketing for Beginners

We hate to say it, but if you’re not using Influencer marketing as a part of your 2018 marketing strategy, you’re behind your competition. While there’s a plethora of statistics and data that support the use of Influencer Marketing, we think it’s more beneficial to tell you the ins and outs of partnering with Influencers! For starters, let’s define an

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15
Jun

What’s the Value of an Idea?

“Ideas are a dime a dozen. The money is in the execution.” -Seth Godin What is the value of an idea? Is something that takes three months of soul searching and countless revisions “worth” more than a 15-minute burst of genius? These are questions that all agencies grapple with when determining how to set their fees and get compensated fairly.

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