Tyler Rathjen

Big Blue Blog

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2
Nov

Simple Copywriting Techniques to Boost Your Marketing

(Contributed to by Dylan Foster) Writing is often an underestimated aspect in the business world. If I asked you what immediately comes to mind when you hear the word marketing, you’d likely respond with various ad forms such as commercials or billboards. Many fail to realize that writing is the foundation of successful marketing and that persuasive copywriting plays a

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26
Oct

How To Stay Hip With Gen Z on Social Media

(Contributed to by Ashley Swett) Gen Z is such an influential demographic in today’s world. They have taken the lead in technology and how other consumers and companies behave. Companies need to be asking the questions, “What social media platforms are used most within this group? What video content appeals to them the most? How DO companies stay relevant with

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14
Oct

How to Network Like a PR Professional

(Contributed to by Apoorva Gundu) Networking can be challenging, especially when it comes to putting yourself out there. The benefits of networking can help you in more ways than you know. It allows you to build positive relationships with professionals within your industry and region.  In a relationship-driven industry like public relations, it is crucial to communicate effectively and succinctly

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30
Aug

Why Are NFTs So Hard to Explain?

(Contributed to by J’Lee Christy) One day at the office, our Founder and Creative Director, David Eichler, asked our trainees to explain NFTs and why he should care about them. Though everyone was eventually able to collectively come up with a rough definition, it wasn’t an easy road to get the answer. This lack of clarity led David to wonder

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2
Aug

5 Ways to Evolve Your Digital Marketing 

(Contributed to by Talia Slatkin) Now that people are resuming the regular routines of their life such as attending concerts and visiting friends and family, it is essential to revisit all of your brand’s digital marketing touchpoints. Here are five things to consider as you promote your brand in a post-pandemic world.  1. Move Everything Online While this may seem

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9
Jul

How Media Coverage Will Boost Your Brand

(Contributed to by Jessica Curley) Business marketers rely on three forms of media coverage to boost their brands: paid, owned and earned. Paid and owned media are reliable marketing methods since the business controls them. However, earned media offers an outside perspective that complements the other press, and it’s always free! When you see an unpaid brand endorsement, it adds

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2
Jul

Avoid Getting Ticked Off By Your TikTok Influencer

(Contributed to by J’Lee Christy) TikTok has taken the internet by storm over the last year, growing a new wave of influencer marketing through popular short-form videos. There is a massive opportunity for brands to promote products on TikTok, as its users are heavily influenced by what the app shows them. And if you don’t believe me, just check out

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7
May

Leveraging Customer Reviews in Your Marketing Plan

(Contributed to by Rebecca Rando) Did you know that 92% of consumers consult reviews from other customers before making a purchase? Reviews play a pivotal role in whether potential customers decide to visit a new hair salon or finally buy that shirt that has been sitting in their virtual cart for weeks. Here are some suggestions for how you can

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9
Apr

Get Your Audience to Buy, Not Say GoodBye

(Contributed to by Rebecca Rando) The average person is exposed to thousands of advertisements every single day, but with the rise of social media, consumers have exponentially more choices when it comes to what brands they want to see through organic marketing. While social media platforms for businesses are heavily used to promote a product or service, content that elicits

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19
Mar

Communicating with Gen Z

What’s Hip, Happening and Hard To Understand? Decibel Blue’s Founder and Creative Director, David Eichler, and I were talking the other day about the rhetoric and misperceptions surrounding different generations. He commented: “Over the past 15 years, I’ve written several times about the fact that bashing millennials and now Gen Z is ridiculous. For starters, it’s not their fault that

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