August 2020

Big Blue Blog

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27
Aug

Why Local Newsrooms Are Shrinking

How social media & online search engines reward newsrooms with clicks over substantial local news As companies seek to leverage earned media coverage for product launches or company news, PR firms are responsible for educating clients on the ever-changing media landscape. Shrinking newsrooms affect how and which stories are covered. Profit-driven hedge funds are purchasing struggling local and regional newspapers

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20
Aug

Google AdWords vs Facebook Ads: The Ultimate Showdown

If you’ve come to this page looking for a cage match between these two giants, then I apologize for the misnomer. Fact is, many businesses use ad platforms from both of these tech giants to increase sales leads. So, the better question to ask is, what’s the best ad outlet for you? Strengths of Google AdWords Google is the gold

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13
Aug

What You Need to Know About LinkedIn’s “Dwell Time” Algorithm Update

And why the infamous “bro-etry” clickbait might disappear forever LinkedIn’s revenue was up 10% in Q2 of 2020 with a 27% platform usage increase, largely attributed to a massive spike in job searches due to COVID-19. As more people flock to LinkedIn to casually browse content, LinkedIn is continuously adapting its algorithm to improve the user experience – affecting how

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8
Aug

Zoom Calls Display Glimpses of a Professional’s Personal Life

Your colleague’s unscripted toddler appearance mid-Zoom disbands the superfluous workplace formalities I’d like to believe that one of the good things to come out of COVID is our ability to get a glimpse into the personal lives of our professional colleagues. This is something that will stay with us long after the virus stops wreaking havoc on the world. Videoconferences

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