Tag: product marketing

Big Blue Blog

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28
Dec

What are public relations and why do you need it?

  Most businesses are familiar with the term public relations, but don’t have a clear understanding of what it entails. You’ve probably also heard the term “bad PR,” but do you really know what bad PR can mean to your business?  This is an important question all businesses need to ask themselves because today bad PR can happen at the

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15
Oct

When Did Apple Become a Technology Company?

You’re probably reading this headline and saying to yourself, “What are you talking about? Of course Apple is a technology company.” Sure, by the standard definition you are correct. However, ever since the days of Steve Jobs’ return to Apple when he unveiled the first iPod to the world, Apple established itself as the master of making the complex simple.

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