Tag: marketing

Big Blue Blog

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11
Sep

The Do’s and Don’ts of SMS Marketing

SMS marketing can be an extraordinarily powerful tool in the right hands. 90% of people open a text within 3 minutes and have an open rate of 98%, compared to emails at 20%. It gives brands the ability to reach their customers on a personal level at nearly every stage in the customer journey. Unfortunately, it can be like walking

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29
Jul

Taylor Swift’s “Folklore” Surprise Album Likely Planned Months in Advance

And why we’ll see more surprise product launches in all industries I can’t say that I’m a die-hard Taylor Swift fan, but like the rest of the world, I couldn’t help but notice how millions erupted over the launch of her new album Folklore last weekend. It is a poetic collection of contemplative and somber songs that are sure to

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19
Jun

Are You Prepared for the Next Generation of Digital Marketing?

Are you playing catchup with the ever-changing marketing landscape? Every industry is evolving due to advances in technology or disruptors entering the market. The most important thing is to accept that evolution happens, and adapt accordingly. By monitoring trends and predicting when the next big thing will occur, you can remain one step ahead of the competition. Here are some

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11
Jun

Top 5 Content Resources for Marketing Professionals

Recommendations from Phoenix’s top PR & digital marketing agency for effective content development to drive brand recognition and online conversion Every marketing professional knows effective brand content is not an easy task. Creative writing, reviewing multiple drafts, requesting approvals, incorporating edits, publishing, and – the most important of all – creating conversions, or expanding the company’s brand is a big

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21
May

Maximizing Lead Generation For Your Business

Lead generation is a necessity when running your own business. It’s the first step in the process to creating a new customer and thus, growing revenue (and profit!). Unfortunately, it’s not as simple as adding a “Click Here” button on a page, sitting back with a glass of whiskey (or your choice of beverage) and watching those leads come rolling

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