Tag: target audience

Big Blue Blog

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7
Jan

Narrative Rationality in Your Marketing Strategy

(Contributed to by Natasha Zukowski) Let’s talk about knowledge. How do you know what you know? How does what you know influence your behavior? According to the theory of narrative rationality, initially penned by Walter Fisher, human beings are storytellers by nature. We know our world through the stories we have heard and the tales we tell ourselves. Now you

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23
Jul

Creating Personal Connections in a Digital World

Over the last 20 years, advances in technology have affected nearly every aspect of our lives. Think about it. Two decades ago, VHS tapes were still popular. Now survey a group of millennials or Gen Z and most will look at you with puzzled faces. Our cell phones were limited to SMS and phone calls (or if you were lucky,

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5
Jun

5 Steps for Optimizing Your Digital Advertising

Phoenix, Arizona’s top social media and digital marketing agency shares tips on optimizing your digital advertising strategy We live in an age where purchasing any product or service is just a swipe away on your smartphone. This is why it’s more important than ever for brands to optimize their digital presence. How are you converting leads into sales? As the

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21
May

Maximizing Lead Generation For Your Business

Lead generation is a necessity when running your own business. It’s the first step in the process to creating a new customer and thus, growing revenue (and profit!). Unfortunately, it’s not as simple as adding a “Click Here” button on a page, sitting back with a glass of whiskey (or your choice of beverage) and watching those leads come rolling

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