Tag: publicity

Big Blue Blog

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9
Jul

How Media Coverage Will Boost Your Brand

(Contributed to by Jessica Curley) Business marketers rely on three forms of media coverage to boost their brands: paid, owned and earned. Paid and owned media are reliable marketing methods since the business controls them. However, earned media offers an outside perspective that complements the other press, and it’s always free! When you see an unpaid brand endorsement, it adds

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