Tag: communication channels

Big Blue Blog

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11
Sep

The Do’s and Don’ts of SMS Marketing

SMS marketing can be an extraordinarily powerful tool in the right hands. 90% of people open a text within 3 minutes and have an open rate of 98%, compared to emails at 20%. It gives brands the ability to reach their customers on a personal level at nearly every stage in the customer journey. Unfortunately, it can be like walking

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