Social Media

Big Blue Blog

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16
Mar

Paid vs. Earned Media: What’s the Difference?

When promoting a product, service or brand, both paid and earned media tactics are needed to get the word out. But here’s the thing. Do people really understand the difference between these two strategies? From our experience as a public relations agency in Phoenix, the answer is: usually not. Earned media Earned media, as the name suggests, is exposure earned

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12
Feb

Instagram, Algorithms and Shadow Bans – Oh My!

If you’ve noticed a change in the posts you see on Instagram, there’s a reason. Instagram changed its algorithm (again). Much like Facebook and Twitter, Instagram has its own set of rules on how it operates, including which posts you see while scrolling through your feed. One major change is causing older posts to show up in the feed before

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30
Jan

Don’t Be Basic With Your Social Media Photos

In the marketing world, content has always been king. But in the era of Instagram, visuals are more important than ever. Social media users are constantly online scrolling through post after post, watching cat video after cat video, or whatever else they find entertaining. With all of these social media channels speaking to your target audience at once, you only

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1
Jun

Is Your Social Media Glass Half Full or Half Empty?

You don’t need a Masters degree in Facebooking — is there such a thing? — to know that social media is bringing customers and sellers closer than ever before. Back in the day, transactions this intimate usually took place with a red light above the door. Social media enables consumers to make more informed decisions and share how they feel

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