Tag: media outlets

Big Blue Blog

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27
Aug

Why Local Newsrooms Are Shrinking

How social media & online search engines reward newsrooms with clicks over substantial local news As companies seek to leverage earned media coverage for product launches or company news, PR firms are responsible for educating clients on the ever-changing media landscape. Shrinking newsrooms affect how and which stories are covered. Profit-driven hedge funds are purchasing struggling local and regional newspapers

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