Exploring Personality Types

And How You Can Leverage Your Understanding To Create More Effective Communication

(Contributed to by Gillian Koonce)

Understanding personality types and how they communicate can be a handy instrument in your professional toolkit. The awareness of these personality types will lead to effective communication, ultimately resulting in a more pleasurable experience for clients. Let’s dig deeper into these four personality types and examine various characteristics of each: 


A driver is also referred to as a “fact-based extrovert.” Drivers have a go-getter attitude with an objective-focused mentality. These drivers often enjoy people getting straight to the point, with no small talk in between. While these individuals can portray dominance, this dominance stems from their determination to get tasks completed in the fastest and most efficient way possible. This individual loves a good challenge and is always willing to take risks to see desired results. If you are looking to converse effectively with a driver, make sure your presentation and communication style is straightforward and direct.


Unlike a driver, analytical personalities can be viewed as “fact-based introverts.” While these individuals are incredibly results-oriented, it is challenging for them to take risks without all the necessary information. Additionally, these personalities tend to be extremely methodical and precise with their assigned tasks. If you view yourself as a perfectionist and deem that the “slow and steady wins the race,” you may have an analytical personality. In essence, analyticals thrives on a “more is better” mentality. When marketing to analyticals, make sure to provide more information than necessary in your communication efforts. 


These individuals can be seen as a “natural people person.” Expressives thrive with socialization and are extremely easy to talk to. These personalities are seen as the more creative ones as they are often imaginative, enthusiastic and excellent storytellers. While these optimistic visionaries are always along for the ride, they sometimes find themselves all over the map and have difficulty staying focused. These energetic personalities are contagious, but how are they holding up during COVID-19? Is the lack of social interaction reducing the number of expressives in this world? If you are looking to interact with expressives most effectively, make sure your passion and enthusiasm are visibly apparent as that excitement will inspire expressives to listen and learn more. 


Last but not least, we have amiables, also known as “relationship introverts.” These individuals are laid-back, go with the flow and people-centric. They are genuine in their relationships and are diplomatic when it comes to confrontation. In fact, if they had it their way, they would have no confrontation at all. However, in the effort to make others happy, they often lose sight of end goals and objectives. These peaceful and patient individuals enjoy a relaxed environment, chatting over a simple dinner in a carefree atmosphere. Since amiables appreciate the value of relationships, the best way to approach them is with honesty, transparency and open arms. In stressful situations, everyone needs a little amiable in them!

Understanding and embracing your personality style will help build your professional career, create and maintain relationships, and contribute to personal development. When interacting with clients, it is essential to recognize what kind of social style they portray to understand what communication strategy will be best suited for success. Understanding your consumer can be a daunting task, but with SEO, CRM, market research, and Decibel Blue’s assistance, that task just got a lot easier. Call us today at 303.242.5855 for more personalized service! 

Tyler Rathjen

Tyler Rathjen is a partner in Decibel Blue, where he leads some of its highest-profile lifestyle clients. Whether developing strategic marketing plans, establishing creative programs, or managing digital, advertising, social media, influencer and branding projects, Tyler has a wealth of communications expertise. Tyler began his career with Decibel Blue in 2006 and has since overseen the launch of more than 120 franchises across the nation, including 80 Dunkin’ Donuts stores.

Comments are closed.