Ryan Preston

Big Blue Blog

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer euismod varius enim, at pulvinar magna facilisis at. Pellentesque nec sagittis metus. Quisque est est, blandit nec odio ut, vulputate accumsan velit. Morbi porta ante id interdum vulputate. Integer id felis faucibus dui ornare varius. Quisque dictum,

3
Jul

Working Remotely Changes the Way Younger Generations Network

In an age where remote work is becoming the new normal, younger generations working from home are missing out on networking opportunities such as chatting with colleagues in the hallway about current projects or introducing a colleague to someone new. As a trainee entering my career, trust me I know. These informal interactions, known as social capital, are benefits that

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22
Jun

How Gen Z is Transforming the PR/Ad Industry

Buckle up, boomers: the iPad kids are graduating college and entering the workforce. Generation Z is an incredibly unique generation. Born between 1997 and 2012, they have grown step in step with technology, learning the expanding sophistication of social media like a language. They are comfortable and familiar with the digital age, and Gen Z knows how to use it.

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22
Jun

The New Wave of Influencer Marketing

Influencer marketing is one of the most exciting developments of modern marketing. We use influencer marketing to promote new campaigns for our clients, such as Tide Cleaners and My Sister Closet. The marketing industry has transitioned to an almost entirely digital landscape, so it is no surprise that influencer marketing is one of the best ways to increase brand awareness,

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4
Apr

5 Ways Decibel Blue Creates Unique Ad Campaigns

Many companies understand what it takes to create an effective ad campaign, however, few stray away from simply replicating campaigns made by other companies within the same industry. Here are five tips you will learn from industry professionals at Decibel Blue.    Create A Memorable Message    The message that you choose to send to your audience is pertinent to

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26
Mar

The Future of AI in Marketing

It’s no news that the evolution of artificial intelligence (AI) has drastically impacted almost every industry in the world today. From arts and entertainment, to finance and insurance, the workforce as we know it has been forever modernized by the technological advancements of society. With that being said, it should come as no surprise that the marketing industry, which has,

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