S.E.O. If your line of work remotely involves marketing of any kind, you have heard this three-letter acronym more times than you can count. But what does it actually mean? How does it affect businesses? Why is everyone always talking about it?
After recently attending a Google Grow event here in Phoenix, we learned that four out of five consumers start their research of a product or service within the Google search bar. That means you have an 80% chance for users to see your website if you use Google to your advantage, and incorporate SEO into the mix as well. To use Google at its full capacity, it is essential to have relevant, original content that is organized throughout your website. Once you accomplish those goals, Google is now able to send out “crawlers” and pinpoint if your site pertains to a particular search, which is the very beginning of SEO.
At a very high-level, Search Engine Optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website naturally. When it comes to assessing the performance of quality SEO, you’ll know it is working for you if you see an increase in quality traffic, that is, traffic from users who are genuinely interested in your product or service. Once you have the quality traffic, next comes the quantity of traffic you receive, and, unlike the freeway, the more traffic the better.
So, how does SEO work? Odds are you’ve already seen it.
You’ve seen SEO at work when you type keywords or phrases into a search engine website and receive a long list of websites pertaining to your search in return.
Where does that long list come from? Why do you see those specific websites? Is it magic? Is it alien robots? While fanciful speculation may provide a simpler explanation, sadly, that’s not the case. The results of a search engine query are the product of an extended algorithm programmed to match the web’s most relevant data to your simple search. Several factors affect this algorithm, including keywords, social metrics and content, to name a few. To best optimize your search engine results, keep factors like these in mind when writing your content. Title, tags and meta-descriptions are just a few examples of details that, when created with SEO in mind, will help you rank higher on the list of search engine results. Your goal should be to land on the first page of search results, because, let’s be honest, who scrolls to the second page of Google, anyway?
SEO is a valuable tool that holds significant growth potential and can prove beneficial to your company on many different levels. So jump on the SEO superhighway and make way for better traffic for your business! And if you need a little help, Decibel Blue is an agency that specializes in SEO campaigns so reach out and see how our team can propel your business today.
Tyler Rathjen is a partner in Decibel Blue, where he leads some of its highest-profile lifestyle clients. Whether developing strategic marketing plans, establishing creative programs, or managing digital, advertising, social media, influencer and branding projects, Tyler has a wealth of communications expertise. Tyler began his career with Decibel Blue in 2006 and has since overseen the launch of more than 120 franchises across the nation, including 80 Dunkin’ Donuts stores.