Walt Danley

Services: Public Relations

The Client

Walt Danley Christie’s International Real Estate is Arizona’s premier luxury real estate firm. Founder and CEO Walt Danley consistently places among the top one percent of real estate agents in the United States and has personally sold over $4 billion of homes since the 70’s.

The Opportunity

Mr. Danley could work with any PR agency in the country, but he spent years looking for the type of PR partner with the expertise and industry relationships to get him the right coverage, not just the most. Just like his clientele expects from his team. In 2013, our partnership began.

The Strategy

Our job is to position the luxury residential real estate brokerage as top of mind with journalists, homebuyers, sellers, and referral agents around the world. Through hyper-focused, strategic B2B and B2C public relations program encompassing media relations and social media initiatives, awards and rankings, and thought leadership positioning, Decibel Blue has consistently generated high impact exposure for our client locally and nationally.

The Results

Walt Danley Christie’s International Realty is regularly featured in Architectural Digest, The Wall Street Journal, The New York Times, Robb Report Home & Style, Departures, The Week, and The Huffington Post. In fact, The Wall Street Journal ranked Walt Danley as the No. 1 agent in Arizona. Compared to other luxury residential real estate brokers and firms, the firm has the market’s top Instagram platform compared to other luxury real estate firms not only by followers but, more importantly, by engagement, and it has risen to the top three Facebook platforms.

While we like huge sales and hard statistics, nothing says it better than a glowing review from our client —

“Decibel Blue is a phenomenal partner. They are seamless to work with and have a deep understanding of the real estate industry. I have been among the top one percent of real estate agents since 1977 and expect a company to deeply understand my business. They are strategic and creative in how they approach our business and clients and are always focused on exceeding my goals. We are delighted with the ROI that Decibel Blue provides.”

– Walt Danley, CEO of Walt Danley Christie’s International Real Estate