Fairway Independent Mortgage Company

Services: Public Relations, Social Media

The Client

Nationally, Fairway Independent Mortgage Company has over 500 branches in 46 states and funded over $39 billion in 2019. Nicole Rueth is the Branch Manager of Fairway’s Denver office and she is our area of focus.

The Opportunity

In a real estate market as fluid and competitive as Denver’s, a mortgage broker can be great at what she does, but it takes more than excellence to compete. Familiar with the exceptional results we’ve achieved for Denver Metro Association of Realtors, Nicole Rueth retained Decibel Blue to help her move the proverbial ‘needle.’

The Strategy

Our most successful PR clients entrust us with their social media, and our best social media accounts have us banging on the PR drum. Nicole understands what we do and the challenges which need be overcome, which makes her an exceptional client. With her ongoing collaboration, we have devised and implemented a fully integrated communications campaign targeting both emerging buyer demographics and the broker community.

Using our proprietary ideation system, we turned a mortgage lending professional into one of the most trusted sources for real estate news and market trends in Colorado. That said, press is just one component of great PR. Even in 2020, making lists and winning national and local industry awards makes a client more interesting to reporters and her clients. Did we mention social media? Creating engaging monthly content calendars, we integrated YouTube videos, bylined articles and conventional posts along with paid ads to drive traffic to The Rueth Team’s website.

The Results

The most important result is always the bottom line. Nicole credits our work as critical to her team surpassing a record-breaking $180 million in home loans in 2019.

What were our deliverables? Let’s see, U.S. News & World Report, Washington Post, The Denver Business Journal, The Denver Post, Denverite, ABC7 – The Denver Channel, and Fox31. We secured the 2019 Silver Stevie for Nicole naming her Female Executive of the Year. 5280 Magazine classified Nicole as a “Five Star Professional,” which is powerful validation in the local real estate community. She was ranked in the top 200 Mortgage Advisors in the nation by Mortgage Executive Magazine, as well as #1 top Colorado Lender by National Mortgage News. And thanks to our digital efforts, Nicole’s weekly, online educational events are now routinely at max capacity.


“I had made the decision to invest in growing market awareness of my company and Diane’s name kept coming up when I asked around for a referral. Her expertise and ideas impressed me immediately and over a year later her entire team has established itself as my brand’s creative north star, whether it be for media exposure, digital marketing, or content creation. Decibel Blue has become an integral resource for The Rueth Team.”

– Nicole Rueth, Producing Branch Manager of Fairway Independent Mortgage Corporation’s “The Rueth Team”