What is Public Engagement?
Decibel Blue provides the experience and the expertise to communicate your business’ unique attributes through the paths best suited to reach today’s customers. That is public engagement.
The lines between digital, social media, public relations, marketing and advertising have blurred. Public Engagement means looking at those old labels through new lenses, maximizing your budget and engaging with your customers. In the immortal words of Steve Jobs, Decibel Blue challenges our real estate and lifestyle clients to “think different.” Once upon a time, you could buy expensive TV network spots and entice your customer.
Then came cable and Netflix. Drive-time radio used to reach millions of ears and then Spotify and podcasts came along. When the evening newspaper was tossed onto the driveway, people would read the stories about your new store or product. Now, 67% of Americans get their news on social media. When your customer has an opinion they don’t call you directly, they post it for the world to see. Bloggers and Instagrammers are now considered “influencers” because they frequently can activate customers more effectively than an ad or story can.
Think that website you invested in four years ago is effective? It needs to constantly be optimized or it will go invisible. What you think about old school marketing and public relations is nice but all that matters is how today’s consumers like to consume information about brands and services. What used to be “earned” now must be paid for and tactics that were once expensive, are now free. Public Engagement is the understanding of how brand loyalty is built and purchase decisions are made, especially by millennials and Gen Z. Sometimes an integrated, content marketing campaign will do the trick. Other times, it’s a series of traditional media pitches and static, right-hand-read billboards.
Or it’s both. Or neither. This is public engagement. Decibel Blue provides the experience and the expertise to communicate your business’ unique attributes through the paths best suited to reach today’s customers. Please get in touch firstname.lastname@example.org to see how we can help your business reach your goals.