THE CLIENT
One of the nation’s largest and most acclaimed private catering companies, M Culinary Concepts provides exquisite cuisine and impeccable client service for everything from intimate social gatherings to upscale corporate functions, on-site business dining facilities and mammoth spectator events like the Waste Management Phoenix Open and Barrett-Jackson Collector Car Auction.
THE OPPORTUNITY
M Culinary Concepts has counted on Decibel Blue to do just as much for them as they do for their clients. For the past seven years, we have functioned as an outsourced marketing team reporting to different members of their executive team.
the STRATEGY
The most important aspect of working with M Culinary Concepts is understanding that they have very distinct brands and divisions that appeal to the most discerning of clients, widest types of industries and a significant range of budgets. Our work must always aspire to reach gourmet standards because that is what M Culinary’s chefs do every day. What’s on our menu at any given time? We are preparing new business proposals, developing ad campaigns, designing print collateral, implementing email campaigns, compiling daily menu updates, developing websites, wrapping delivery trucks, pitching the media, and devising strategies for national sales initiatives. And that’s just for breakfast. But we will let our client tell you the rest.
the RESULTS
“With an intelligent irreverence that matches our own, Decibel Blue is a fantastic partner for M Culinary Concepts. The Decibel Blue team delivers original ideas and creative strategies that engage our clients, both repeat and prospective. Their first phase of our website redesign resulted in a 140% increase in event inquiries since our activation, and their marketing and media management ensured the successful re-launch of Monterra, our exclusive venue at WestWorld of Scottsdale. M Culinary Concepts looks forward to continued partnership with Decibel Blue, and the successes that partnership undoubtedly will yield.”
– Michael Stavros, Director of Business Development, M Culinary Concepts