Multi-Unit Food & Retail
What does your client do if he/she not only has competitors to the left and right, but also in front and back? Whether it’s clothes, furniture, donuts or pizza, when you’re in retail, the need for an ongoing stream of new and repeat customers is insatiable. Decibel Blue’s job is to raise awareness when you’re opening your doors and thendrive traffic to keep you open.
During a stressful time at work has a colleague ever stopped everything and said, “hey, hey, people, let’s all remember, we’re not exactly curing cancer here.” Well, in the case of some of our clients that’s exactly what they are doing. Let’s see. We’ve secured media coverage for a national cancer hospital as well as the Southwest’s largest radiology practice. We’ve designed print ads for a bariatric practice — posing the question of why folds of fat are cute on babies and bulldogs but why not middle-aged guys? We’ve driven community and public relations for an urgent care brand across the country.
urgent care brand across the country. What unites all of this work are a few things. Balancing the needs of a physican’s precious time vs. their participating in the marketing of their business. Balancing the importance of patient privacy while still finding engaging stories to tell. Balancing scientific research from the New England Journal of medicine and making it easy to understand to the general public. Yes, we have pretty good balance.