What does your client do if he/she not only has competition to the left and right but also in front and back? Whether it’s clothing, furniture, workout equipment or technology, when you’re in retail, the need for an ongoing stream of new and repeat customers is insatiable. Our job is to raise awareness when you’re opening your doors and then drive traffic to keep you open. Local Store Marketing (LSM) is a cornerstone for us. That ranges from distributing door hangers and mailing coupons to putting those wacky inflatable guys out front on opening weekend. Attracting the media matters, whether they are from the NBC affiliate, the city’s biggest newspaper or the little print publication that’s tossed onto your driveway.

Bloggers and influencers can do just as much to ring your cash registers, if not more. Geo-targeted marketing can mean anything from selecting and designing big billboards to buying social media ads that reach one zip code. Getting the customer is mission critical, but what happens next is just as important. We will help you develop the brand experience. We’ve consulted on store layout, crafted sales messages and placed the signage that tells your story, named salads and secret shopped. Oh and we almost left out the first step. Giving birth to your brand’s identity with positioning and research, which leads to developing a name, tagline, look and feel. We like to eat and shop, although we don’t cook.

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Retail Case Study

Client Testimonial

“I’ve had the pleasure to work with the Decibel Blue team for a decade now. In that time, their team has functioned as my virtual marketing department, supporting everything from seasonal promotions and annual sales to market expansions, store openings and non-profit initiatives. They developed a beloved ad campaign that has become synonymous with our brand and are as strategic and organized as they are creative. Even after all these years, I know they really care about my business.”

Ann Siner

Founder and Chief Executive Officer, My Sister’s Closet

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TYLER RATHJEN

Tyler Rathjen has a wealth of expertise in all things advertising, marketing, branding and public relations. Tyler began his career with Decibel Blue in 2006 where he quickly rose through the ranks to account executive and senior account executive positions before being named the agency’s director of integrated marketing in 2013.Tyler’s proficiency in all marketing disciplines enables him to provide strategic counsel to clients in a wide range of industries, with an emphasis on multi-unit and franchise concepts. He has lead projects for nationally recognized brands including PetSmart, Floyd’s 99 Barbershops, Cox Communications, Baskin-Robbins and Dunkin’ Donuts, where he has overseen the launch of more than 70 restaurants in the Southwest. Tyler’s client work has also been recognized nationally by the OBIE Award for outdoor advertising excellence and the MarCom Awards for top marketing campaigns, to name a few.Based in the Phoenix office, Tyler has also played an integral role in growing Decibel Blue’s presence in their Denver location.

Tyler has a bachelor’s degree in marketing from Arizona State University’s W.P. Carey School of Business. He currently sits on the board of the Phoenix Suns 88 Charities as the communications committee chair as a “Big Gorilla.” He is passionate about education-related causes since his wife Victoria has been a public school teacher for many years.An Iowa native, Tyler has two daughters and a son that more than keep him on his toes. He is a sports fanatic, cheering passionately for his Nebraska Cornhuskers and Chicago Cubs (FINALLY!).

DIANE EICHLER

As Agency Director and Founder at Decibel Blue, Diane Eichler brings more than 20 years of experience in branding, marketing and advertising on both the client and agency side. After launching her career at acclaimed LA-based design agency, COY, Diane took a director of marketing position at Toyota Motor Sales, where she later transitioned to agency lead for the
North American launch of the Toyota Prius, Celica, Spyder and ECHO models. Since then, her experience has encompassed a variety of industries, including real estate, technology,banking and finance, healthcare and wellness, nonprofit, education, automotive, sports and entertainment, telecommunications, QSR, retail, law, broadcasting and hospitality.Diane has been consistently recognized within her industry, winning awards for several advertising, marketing and public relations campaigns. Notably, Decibel Blue was named the nation’s top integrated communications agency by PR Daily in 2014.

Diane actively participates in philanthropic initiatives in both Phoenix and Denver. She was recently a board member for the Juvenile Diabetes Research Foundation’s Rocky Mountain Chapter, and is also a member of the Phoenix Suns Charities 88 and Denver Basics, where she serves as a business coach. Diane holds a Bachelor’s Degree from Scripps College in Claremont, California, and in her spare time, she enjoys travel, playing with her circus dogs, biking, and learning all there is to know about Airstreams.

ANDREA KALMANOVITZ

Andrea Kalmanovitz specializes in crisis communication and issues management, traditional media relations, corporate internal communications and social media campaigns, with a background in grassroots public affairs. Andrea began her career in public affairs with the number one ranked non-publicly traded boutique agency in Southern California. Her expertise includes health/wellness, food and beverage, retail, and real estate. In providing public relations strategy, Andrea’s client portfolio ranges from non-profit organizations to Fortune 500 companies.In recognition of her achievements, Andrea has received public relations industry awards for campaigns including Harrah’s Entertainment, D.R. Horton’s and the Tiger Woods Learning Center. On the client side, Andrea was the Director of Public Relations and Media for a real estate developer with $1.8 billion in projects throughout the Southwest. In 2009, she co-founded a PR and marketing consulting firm that led national media relations initiatives for clients including Realty Executives International, a global real estate franchisor, and Local Motors, an international automotive co creation company.In 2012, Andrea merged her firm with Decibel Blue Creative Marketing & PR where she heads the Public Relations division.Through Decibel Blue’s creative and strategic approach, Andrea has successfully garnered national awareness for campaigns ranging from Next Care Urgent Care’s expansion into its eighth U.S. state, to launching a start-up health and beauty brand in Colorado and Texas.
As an active member of the community, Andrea was a Board of Director for Friends of Animal Care and Control, a founding
volunteer of former Mayor Phil Gordon’s Phoenix Global Trade Initiatives, and the managing director for TRACares Foundation, a 501(c)3 supporting sustainable communities in Africa. Andrea graduated from the University of California at Santa Barbara with a Bachelor of Arts in Communications and an emphasis in Interpersonal Communications, and she is a member of the Public Relations Society of America. She and her husband, Joe, have twin daughters and a son. She is an advocate of food allergy awareness, and has turned whole food cooking into a hobby.

David Eichler

Founder and Creative Director.David proudly calls himself a “mutt,” thanks to a career that has included a wide spectrum
of roles and industries. After graduating from Wesleyan University (CT), David began an 11-year-tour-of-duty in Hollywood developing and writing screenplays, as well as overseeing the production and marketing of features at Warner Bros., Disney, Paramount, and 20th Century Fox, including “Rapid Fire”, “Free Willy 2”, “Broken Arrow”, and “Murder at 1600.”
Ready (and then some) for a new adventure, David enlisted for the dot-com revolution in 2000, first joining a startup venture in Palo Alto as V.P. of Content, and then as the Director of Brand Marketing for an enterprise-software company servicing Fortune 100 clients. After moving to Phoenix, he tackled marketing and public relations assignments in the arts, tourism, public and private sectors before founding Decibel Blue in 2005. His agency has been honored with an IMPACT Award and has also been a winner or finalist for the OBIE Outdoor Award and the Spirit of Enterprise Award, as well as numerous MarComs and Copper Anvils. In 2014, PR Daily recognized Decibel Blue as the nation’s top integrated communications agency with its ACE Award. A watershed year indeed, this was also the year when Decibel Blue expanded to Denver.
David is a member of the Phoenix Business Journal’s 2007 class of “40 under 40,” and has served as a judge for the past seven years of the competition. He sits on the Endowment Board for Arizona State University’s Walter Cronkite School of
Journalism and Mass Communication, where he has also taught. He is a member of the Downtown Denver Partnership’s 2016 Leadership Program, and his perspective has been featured in Forbes.com, MSNBC.com, E! Online, US Weekly, the Denver Business Journal, and the Phoenix Business Journal. He regularly speaks on or moderates panels for the Phoenix Chamber of Commerce, and has penned guest columns for Dun & Bradstreet’s AllBusiness.com, O’Dwyers, PR News, and AZ Business Magazine — which recognized him in 2014, 2015 and 2016 as one of Arizona’s top business leaders. He currently sits on the board of Project Helping and recently completed the Downtown Denver Leadership Program.When he isn’t collecting speeding tickets, taking pictures, staring down buffalo or rolling around with tiger cubs, David and his wife like to travel, attend Avalanche and Broncos games, and play with their two circus dogs, Bam Bam and Cali. Yes, they really are like the ones you saw spinning and hopping in Ringling Bros.

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