Tyler Bryant

Big Blue Blog

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27
Aug

Why Local Newsrooms Are Shrinking

How social media & online search engines reward newsrooms with clicks over substantial local news As companies seek to leverage earned media coverage for product launches or company news, PR firms are responsible for educating clients on the ever-changing media landscape. Shrinking newsrooms affect how and which stories are covered. Profit-driven hedge funds are purchasing struggling local and regional newspapers

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17
Jul

Does Your Small Business Have a Digital Marketing Strategy?

Small businesses don’t need the most sophisticated or expensive marketing tools to be more visible than their competitors Locally-owned restaurants, retailers, and other mom-and-pop stores are often skeptical about digital marketing. There can be hesitation about investing significant time and money without fully understanding what is happening “under the hood” of their website or social channels. But in today’s world,

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11
Jun

Top 5 Content Resources for Marketing Professionals

Recommendations from Phoenix’s top PR & digital marketing agency for effective content development to drive brand recognition and online conversion Every marketing professional knows effective brand content is not an easy task. Creative writing, reviewing multiple drafts, requesting approvals, incorporating edits, publishing, and – the most important of all – creating conversions, or expanding the company’s brand is a big

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14
May

How Decibel Blue Submits Clients for Awards… and Wins

5 tips for award-winning client submissions to expand your public profile As your creative PR and marketing agency, raising your profile is our job. Among the usual deliverables of garnering earned media, drafting and placing bylined articles, managing social media, and others, submitting and winning industry and trade awards remains one of the most visible ways to introduce you to

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