Nash Levitt

Big Blue Blog

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3
Sep

Consumer Behavior is Rapidly Changing

And what businesses need to consider in order to keep up Think about all of the unfamiliar, unusual habits we’ve had to adopt since quarantine began: wearing a mask, standing 6 feet apart, the inability to see our grandparents, Zoom meetings, and much more. Since the pandemic hit, we have had to adjust our behavior in order to fit the

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13
Aug

What You Need to Know About LinkedIn’s “Dwell Time” Algorithm Update

And why the infamous “bro-etry” clickbait might disappear forever LinkedIn’s revenue was up 10% in Q2 of 2020 with a 27% platform usage increase, largely attributed to a massive spike in job searches due to COVID-19. As more people flock to LinkedIn to casually browse content, LinkedIn is continuously adapting its algorithm to improve the user experience – affecting how

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4
Jun

Social Media Creates B2C Relationships that Drive Conversions

Back in the early 2000s, social media platforms mainly featured simplistic profile pages as a way to connect with friends and family. While this is still true today, it is amazing how much these sites have transformed since their original inception. Each platform now has its own unique search algorithm that auto-populates user content based on likes, interests, and many

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15
Jan

What is PR, and How Does it Affect Your Business?

Decibel Blue is a full-service public engagement agency with offices in Denver, CO and Scottsdale, AZ, specializing in web development, social media marketing, content marketing, franchise marketing, and public relations. Public relations is both internal- and external-facing management of a brand and its information, and how a brand is perceived by local and national stakeholders such as the media, communities,

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5
Dec

How to Incorporate Influencers in Your Digital Marketing & E-Commerce Strategy

We’ve all heard the term “social media influencer,” but who exactly are these elusive creatures? In the simplest of terms, influencers are people with a significant social media following who might be able to “influence” a follower’s purchasing decision. As the prevalence of social media continues to climb, influencers have been able to monetize and market online advertising access to

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22
Oct

Decibel Blue Training Program

At Decibel Blue, the “Training Program” certainly does not include any training wheels – and that is what makes it so effective. As a trainee at Decibel Blue, I have had more experience and responsibility than I have had at most other jobs where I was deemed a “full time employee.” I came into the role with very little marketing

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27
Sep

The Life-Work Balancing Act

What differentiates a job that is simply a paycheck from one where you look forward to waking up and facing the day? For me, life-work balance makes me enthusiastic about my job. As a creative-type living in the internet age, I can do most of my work from my living room sofa or out on the patio – just possibly

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22
Aug

Homemade is Better than Store Bought

I think we can all agree that homemade chocolate chip cookies are way better than store-bought cookies, right? Well, the same goes for marketing. There’s something to be said for homemade and local versus commercial and global. When choosing a marketing team or agency, it can be tempting to go with the giant firm who has an endless portfolio of

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11
Jul

All Things Instagram

Instagram. What started as a simple photo editing app has now transformed into one of the most popular social media platforms today. Before social media took the world by storm, Instagram was a place where people would share one photo with a brief caption to get a few likes. Now, Instagram is a place where careers can start and people

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14
Jun

SEO 101

S.E.O. If your line of work remotely involves marketing of any kind, you have heard this three-letter acronym more times than you can count. But what does it actually mean? How does it affect businesses? Why is everyone always talking about it? After recently attending a Google Grow event here in Phoenix, we learned that four out of five consumers

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