Nash Levitt

Big Blue Blog

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7
Jan

Narrative Rationality In Your Marketing Strategy

(Contributed to by Natasha Zukowski) Let’s talk about knowledge. How do you know what you know? How does what you know influence your behavior? According to the theory of narrative rationality, initially penned by Walter Fisher, human beings are storytellers by nature. We know our world through the stories we have heard and the tales we tell ourselves. Now you

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18
Dec

The Power of YouTube

And why you should incorporate this platform into your 2021 strategy What better way to enhance your marketing and public relations strategy this coming year than to utilize the second most visited site after Google? When creating your 2021 strategy, YouTube is an incredible resource for increasing impressions and awareness. Here’s why: 90% of consumers say they find new brands

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19
Nov

4 Ways to Leverage Instagram Reels For Real Estate Marketing

After the international popularity of  Tik Tok hit social media, other more established platforms are now jumping on the short looping video craze. In August, Instagram launched its own variation, called Instagram Reels. This new feature allows companies and creators to add captivating, fun and interactive elements to engage potential buyers and clients. Additionally, Reels are a great way to

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9
Oct

The Future of Sustainable Marketing

In Colorado, the price of a plastic bag is ten cents. This gives the shopper two options. Either they can spend a few extra dimes during their trip to the store, or they can bring their own reusable bags. Throughout the last decade, brands have faced a similar choice to store goers. Both are forced to answer the question: how

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2
Oct

Red Vs Blue Ocean Strategy

Every market place was once new. Someone created an innovative industry with little competition and developed products that satisfied a consumer need. But in such a noisy world filled with concentrated markets, how does your business stand out from the crowd? In 2005, W. Chan Kim and Renèe Mauborgne introduced a new strategic mindset that broke the ordinary way of

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3
Sep

Consumer Behavior is Rapidly Changing

And what businesses need to consider in order to keep up Think about all of the unfamiliar, unusual habits we’ve had to adopt since quarantine began: wearing a mask, standing 6 feet apart, the inability to see our grandparents, Zoom meetings, and much more. Since the pandemic hit, we have had to adjust our behavior in order to fit the

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13
Aug

What You Need to Know About LinkedIn’s “Dwell Time” Algorithm Update

And why the infamous “bro-etry” clickbait might disappear forever LinkedIn’s revenue was up 10% in Q2 of 2020 with a 27% platform usage increase, largely attributed to a massive spike in job searches due to COVID-19. As more people flock to LinkedIn to casually browse content, LinkedIn is continuously adapting its algorithm to improve the user experience – affecting how

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4
Jun

Social Media Creates B2C Relationships that Drive Conversions

Back in the early 2000s, social media platforms mainly featured simplistic profile pages as a way to connect with friends and family. While this is still true today, it is amazing how much these sites have transformed since their original inception. Each platform now has its own unique search algorithm that auto-populates user content based on likes, interests, and many

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15
Jan

What is PR, and How Does it Affect Your Business?

Decibel Blue is a full-service public engagement agency with offices in Denver, CO and Scottsdale, AZ, specializing in web development, social media marketing, content marketing, franchise marketing, and public relations. Public relations is both internal- and external-facing management of a brand and its information, and how a brand is perceived by local and national stakeholders such as the media, communities,

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5
Dec

How to Incorporate Influencers in Your Digital Marketing & E-Commerce Strategy

We’ve all heard the term “social media influencer,” but who exactly are these elusive creatures? In the simplest of terms, influencers are people with a significant social media following who might be able to “influence” a follower’s purchasing decision. As the prevalence of social media continues to climb, influencers have been able to monetize and market online advertising access to

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