Nash Levitt

Big Blue Blog

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer euismod varius enim, at pulvinar magna facilisis at. Pellentesque nec sagittis metus. Quisque est est, blandit nec odio ut, vulputate accumsan velit. Morbi porta ante id interdum vulputate. Integer id felis faucibus dui ornare varius. Quisque dictum,

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer euismod varius enim, at pulvinar magna facilisis at. Pellentesque nec sagittis metus. Quisque est est, blandit nec odio ut, vulputate accumsan velit. Morbi porta ante id interdum vulputate. Integer id felis faucibus dui ornare varius. Quisque dictum,

9
Apr

Get Your Audience to Buy, Not Say GoodBye

(Contributed to by Rebecca Rando) The average person is exposed to thousands of advertisements every single day, but with the rise of social media, consumers have exponentially more choices when it comes to what brands they want to see through organic marketing. While social media platforms for businesses are heavily used to promote a product or service, content that elicits

Read more

19
Mar

Communicating with Gen Z

What’s Hip, Happening and Hard To Understand? Decibel Blue’s Founder and Creative Director, David Eichler, and I were talking the other day about the rhetoric and misperceptions surrounding different generations. He commented: “Over the past 15 years, I’ve written several times about the fact that bashing millennials and now Gen Z is ridiculous. For starters, it’s not their fault that

Read more

12
Mar

Differentiating Your Brand and Uncovering Consumer Needs

(Contributed to by Briner Sealey) In this busy world, we like to get from one place to another as quickly as humanly possible. Why stop and smell the roses when there are meetings to attend, conference calls to be had and deadlines to be met? We have become a society that focuses on maximizing productivity, looking ahead to the future

Read more

26
Feb

Exploring Personality Types

And How You Can Leverage Your Understanding To Create More Effective Communication (Contributed to by Gillian Koonce) Understanding personality types and how they communicate can be a handy instrument in your professional toolkit. The awareness of these personality types will lead to effective communication, ultimately resulting in a more pleasurable experience for clients. Let’s dig deeper into these four personality

Read more

4
Feb

How to Increase Instagram Engagement for Your Brand in 2021

(Contributed to by Briner Sealey) It’s the start of a new year, and you know what that means—time to analyze your annual reports and implement fresh marketing strategies for the coming year. We all know that Instagram is a powerful tool for building and promoting your brand, but did you know that one billion people use the platform monthly? Here

Read more

29
Jan

Super Bowl Ad Tactics in Your Marketing

(Contributed to by Rebecca Rando) According to Fox Sports, Super Bowl LIV, which took place last year in Miami, was seen by roughly 148.5 million people. While many of these viewers are genuinely interested in the outcome of the game itself, everyone is undoubtedly eager to see the highly anticipated Super Bowl ads. With the incredibly high viewership of the

Read more

7
Jan

Narrative Rationality in Your Marketing Strategy

(Contributed to by Natasha Zukowski) Let’s talk about knowledge. How do you know what you know? How does what you know influence your behavior? According to the theory of narrative rationality, initially penned by Walter Fisher, human beings are storytellers by nature. We know our world through the stories we have heard and the tales we tell ourselves. Now you

Read more

18
Dec

The Power of YouTube

And Why You Should Incorporate This Platform Into Your 2021 Strategy (Contributed to by Gillian Koonce) What better way to enhance your marketing and public relations strategy this coming year than to utilize the second most visited site after Google? When creating your 2021 strategy, YouTube is an incredible resource for increasing impressions and awareness. Here’s why: 90% of consumers

Read more

19
Nov

4 Ways To Leverage Instagram Reels for Real Estate Marketing

(Contributed to by Briner Sealey) After the international popularity of  Tik Tok hit social media, other more established platforms are now jumping on the short looping video craze. In August, Instagram launched its own variation, called Instagram Reels. This new feature allows companies and creators to add captivating, fun and interactive elements to engage potential buyers and clients. Additionally, Reels

Read more

9
Oct

The Future of Sustainable Marketing

(Contributed to by Briner Sealey) In Colorado, the price of a plastic bag is ten cents. This gives the shopper two options. Either they can spend a few extra dimes during their trip to the store, or they can bring their own reusable bags. Throughout the last decade, brands have faced a similar choice to store goers. Both are forced

Read more