Andrea Kalmanovitz

Big Blue Blog

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16
Mar

Paid vs. Earned Media: What’s the Difference?

When promoting a product, service or brand, both paid and earned media tactics are needed to get the word out. But here’s the thing. Do people really understand the difference between these two strategies? From our experience as a public relations agency in Phoenix, the answer is: usually not. Earned media Earned media, as the name suggests, is exposure earned

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